Whether you are looking for a job, applying for study, or starting your own business, you will need to market your skills, experience and personality effectively.

You’ll need to write a CV and covering letter or complete an application form, so perfecting your writing skills is important. Selling your skills is vital.

You may be asked to attend an interview or complete an assessment centre task, so make sure you’re well prepared. Our guides to interviews and psychometric tests will give you a taste of what you can expect, and you can learn more about presentation skills.

Research the job, the course or the company, and don’t be afraid to ask questions. Asking a recruiter what they’re looking for in an application will show that you’re keen to get it right, and might give you a more detailed insight into what the company wants. You can get more information from the Careers and Employability Service's online guides under ‘applications and interviews’.

Asking tutors, friends and relatives can give you different perspectives on your application, and might help you to focus your efforts.

A Careers and Employability Adviser can help you plan your next steps. Further information is available from the Careers and Employability Service and on the Prospects website.

If you're not successful with an application, ask why. Feedback from a potential employer is invaluable, and may help in any future applications and interviews.