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Alumni and Development

First Generation campaign

Alumni and Development (A&D) builds and sustains mutually beneficial relationships between the University and its alumni and supporters, and is responsible for the University’s charitable fundraising under the University’s status as an exempt charity. Our engagement activities and methods include online and offline communications, events management, volunteering, affinity and nostalgia marketing, major gift fundraising and running fundraising appeals, stakeholder relationship management and we use the specialist CRM, Raiser’s Edge.

  • We manage the University’s First Generation campaignto provide a complete journey of support for students who are in the first generation of their family to consider higher education.
  • We provide fundraising advice, management, leadership and donor stewardship of new and existing fundraising activities and ensure Fundraising Regulator compliancy.
  • We work closely with other departments to ensure the disbursal of philanthropic income in support of University strategic goals, including six types of Undergraduate and Postgraduate scholarships funded by gifts by alumni, staff, businesses and ‘friends’ of the University.
  • We manage the Alumni and First Generation Ambassador volunteering programmes, which invite alumni and other stakeholders to share their professional expertise and connections, and to benefit our students.
  • We contribute to the Internationalisation Strategy through international alumni engagement activities.
  • We communicate regularly with alumni via alumni social media channels, e-news/emails and Met Magazine.
  • We respond to internal requests for alumni data, including requests for alumni profiles, notable alumni, speakers and guest lists.
  • We respond professionally to the expectations of alumni and other stakeholders, ensuring that our activities comply with fundraising regulation, and data protection (GDPR from May 2018), finance and marketing legislation.
  • We manage the relationships with Honorary Graduates, Inspirational Speakers and other (specific) external stakeholders and lead of corporate event guest management.
  • We manage a package of exclusive alumni benefits and services.
Fundraising Regulator badge

Contacts

Rachel Charnock MInstF(Cert)
Head of Alumni and Development
+44 (0)161 247 3402
r.charnock@mmu.ac.uk

Sophia McNeill MInstF(Cert)
Development Manager
+44 (0)161 247 3326
s.mcneill@mmu.ac.uk

Amy Thompson
Alumni Marketing Officer
+44 (0)161 247 3328
amy.thompson@mmu.ac.uk

Libby Element
Alumni and Development Administrator
+44 (0)161 247 1284
l.element@mmu.ac.uk

Matt Thompson
Alumni Marketing Assistant
+44 (0)161 247 3323
m.thompson@mmu.ac.uk