‘My time at MMU helped me gain the confidence and skills to develop my creativity and a strong sense of self motivation.’

‘Bedcrumb comes from a love of colour, illustration and retro glamour, with inspiration from fabulous things with perfect imperfections, and celebrating uniqueness, vintage finds, travels and trips.’

Bedcrumb is Heidi’s online business selling kitsch/retro glamour styled fashion accessories, greetings cards and a small collection of homewares. Heidi designs and makes all the pieces herself (except the greetings cards which she has printed in small runs and hand finishes.) She also sells wholesale to boutiques and galleries mainly in the UK and Ireland, exhibiting at trade shows, such as Top Drawer and Pulse and has received some excellent press coverage since launching the site a few years ago.

Heidi says: ‘Enjoy browsing or buying, and please remember to be self indulgent, eat cake in bed, and forget about the crumbs!’

Heidi is offering a 10% discount at her online shop to MMU Alumni Association members. Members should contact alumni@mmu.ac.uk to get the code.