'A Manifesto For Creative Excellence At The Coca-Cola Company' by Dr Jonathan Mildenhall
Date: Monday 11th October 2010
Time: 6pm (registration and refreshments), 6.30pm (lecture)
Venue: Lecture Theatre 1, Geoffrey Manton Building
Speaker: Dr Jonathan Mildenhall - VP, Global Advertising Strategy and Creative Excellence, The Coca-Cola Company
The Coca-Cola Company has a long and enduring reputation for world-class marketing leadership and has built some 13 billion dollar brands. A major competitive advantage is the company's focus on driving standards of creative excellence across all aspects of integrated marketing communication.
Dr Jonathan Mildenhall graduated from MMU Business School in 1990 and now leads the Global Advertising Strategy and Creative Excellence discipline at The Coca-Cola Company in Atlanta. Jonathan's lecture will reveal how Coca-Cola approaches brand communication strategy and creativity across its global brands, including Coke, Fanta, Sprite, Minute Maid, Coke Zero, Powerade and Nestea.
Booking details:
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Monday, 11th October 2010
Lecture Theatre 1, Geoffrey Manton Building, Manchester