Using Innovation to Remain Competitive: Technology Industries
Join Massachusetts Institute of Technology (MIT) Professor, Michael Cusumano, to tackle the simultaneous challenge of “innovation and commoditisation” and the growing demand for new low cost products, features and services in many high-tech industries.
Professor Cusumano will draw examples from the automobile, software and consumer electronics industries that have demonstrated the ability to perform well over long periods of time, including Toyota, Microsoft, Intel, Apple, Google, IBM, and many others.
Take the opportunity to ask questions, meet potential collaborators and be inspired with Professor Cusumano’s principles for ‘Managing Strategy and Innovation in an Uncertain World’.
About Michael
Professor Michael Cusumano, author of recently published book Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World, has taught at MIT since 1986. He is the SMR Distinguished Professor of Management and head of the Behavioral Sciences Area at the MIT Sloan School of Management as well as Professor of Engineering Systems, MIT School of Engineering. He is also a director of Patni Computer Systems (India) and Eliza Corporation (USA), and a board advisor to FixStars Corporation (Japan).
Book your place for this event online at http://techinnovationstrategy.eventbrite.com
Tickets are £10 or £15 including a copy of Professor Cusumano's book Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World (http://www.amazon.co.uk/Staying-Power-Principles-Innovation-Management/dp/019921896X). Refreshments will also be provided.
Profits from the event will go to local charity Forever Manchester (http://forevermanchester.com/).
Wednesday, 29th September 2010
Innospace, Minshull House, 47 Chorlton Street, Manchester M1 3FY - 17.00-19.30