BA (Hons)
Marketing Management
Marketing is an established profession and you will study the core disciplines such as advertising, public relations, brand management, media planning and buying (including broadcast, print, digital, social and online media), event management, consumer research and customer relationship management.
Your studies will cover the theoretical concepts that underpin marketing practice and you will undertake practical assignments that test and develop your marketing skills. You will also examine the strategic and operational dimensions of international marketing and the importance of cross-cultural communication.
Length 3 years, 4 years sandwich or 4 years exchange, full-time
UCAS code(s) N502 3 years full-time / N500 4 years sandwich / N505 4 years exchange
Fees UK and EU full-time students: £8,000 · Non-EU full-time international students: £9,690 - provisional
International fee band 1 · More information
Location All Saints Campus, Manchester where is this?
Department Department of Marketing, Operations and Digital Business
Features & benefits of the course
- This programme has been approved and accredited by The Chartered Institute of Marketing (CIM) and counts towards 50% of the CIM Professional Diploma in Marketing. For more information visit www.cim.co.uk/learningzone/dualaward
- The sandwich route provides the opportunity to work for a year, applying your studies to real-life marketing campaigns and ‘testing’ possible career paths.
- The exchange route enables you to spend a year studying abroad at one of our partner universities in the USA,Australia, Canada, China (Hong Kong), France, Germany, The Netherlands, Denmark, Italy, Spain, Czech Republic, Cyprus, Lithuania and Holland. You can also choose to include a language as part of your degree. Arabic, Chinese, English as a Foreign Language (for students whose first language is not English), French, German, Italian, Japanese and Spanish are available through the Uniwide language scheme.
Dual award accredited by the Chartered Institute of Marketing
Placement options
A course with a sandwich route provides the opportunity to work for an organisation as part of your degree. This work experience is commonly referred to as a placement and you are usually paid a salary by your placement employer. The placement must be a minimum of 36 weeks but will usually last for 12 months and takes place after your second year of study.
If you choose the sandwich route, our Placement Office will help you find your placement. Our dedicated team has over 25 years’ experience of matching students with employers and has been rated by students as one of the top four placement services in the UK (National Placement and Internship Awards 2010 and 2011).
The services they provide include:
- Organising an annual placement and career development fair where you can meet employers who have placement opportunities and graduate vacancies.
- Advertising over 1,000 vacancies from local, national and international employers each year.
- Delivering CV workshops that provide advice and tips about what to include in a CV and how to present yourself to your best advantage.
- Providing one-to-one advice about writing cover letters, CVs and application forms for the jobs you are interested in.
- Conducting mock interviews so that you can practice your interview technique and receive feedback on your performance.
It is your responsibility to be pro-active and apply for placement opportunities. The placement jobs market is competitive and we recommend that you start researching companies and opportunities during your first year and apply for positions from the start of your second year.
When you are on placement, one of our tutors will keep in contact with you and will liaise with your employer. You will be encouraged to identify a work-based issue that you can explore and developing into a research project in your final year.
The placement is not formally assessed but it must be satisfactorily completed.
Research indicates that students who undertake a sandwich year as part of their studies are more employable. In 2010, 93% of Business School graduates who had completed a placement and were in employment were in graduate occupations.
For more information about our Placement Office please see www.business.mmu.ac.uk/placements
About the course
Units you will study
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Year 1
In Year 1, you study four 30-credit units - 3 core units and 1 optional unit. Full details of the optional unit choices will be posted here when available.
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Core Units
Marketing Communications Theory and Practice
This unit introduces communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication. Your studies will cover topics such as: Linear and two-way communication models; Semiotics; Visual communication - perception, design, typography and colour; and theories of the social and cultural impact of communication.
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Core Units
Principles of Marketing
Through this unit the key marketing principles, aims, techniques and measures are introduced and explored in relation to the marketing consumer interface. The core themes of this unit are:
- Marketing orientation and practice
- The marketing mix
- Marketing research and the use of financial techniques to underpin marketing programmes
- Planning and budgeting
- Ratio analysis and evaluation
- Marketing applications of consumer psychology and behaviour
- Digital marketing and the changing approaches to communication
- The marketing environment and marketing ethics
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Core Units
The Responsible Marketer
This unit focuses on the wider impact of business and its sustainability at both a corporate and an individual level. Your studies cover issues such as:
- The social, financial and environmental impact of businesses and how these are influenced by the organisation’s strategies and goals
- Corporate governance, corporate social responsibility (CSR) and corporate reputation
- Personal and business ethics, including specific ethical issues in marketing, retailing, advertising and IMC
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Year 2
In Year 2, you study four 30-credit units - 3 core units and 1 optional unit. Full details of the optional unit choices will be posted here when available.
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Core Units
Brand Management
This unit, through practical and theoretical engagement, examines the theories and techniques in the management and development of brands. Your studies will cover topics such as: The historical development of brands; Social and cultural impacts on brands; Emotion and brands; e-branding; and corporate brands.
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Core Units
Consumer Behaviour and Culture
This unit introduces key sociological and consumer behaviour theories which will be explored and applied at a macro and micro level. You will analyse the consumer as an individual and as a member of the wider society and culture they operate within.
Your studies will cover topics such as:
- Individual influences such as consumer perceptions, personality and the concept of self are explored in order to understand consumption decisions
- Relevant themes such as reference groups, family, social class, culture and lifestyles are explored in order to understand the influence on cognitive processes
- You will be provided with an introduction to sociological theories that underpin the development of consumer cultures
- You will look at theories and movements that include: Marx, Functionalism, Weber, Bourdieu, Postmodernism and applications of key principles to topics such as, gender, race, and ethnicity
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Core Units
Direct and Interactive Relationship Management
This unit provides an analytical insight into the principles and practice of direct and relationship marketing, including the key elements of digital marketing. Your studies will cover topics such as: the principles and discipline of direct marketing; the structure and component parts of a direct marketing plan; and the principles and practice of segmentation, profiling and targeting.
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Year 3
If you are on the sandwich or exchange routes, you will take a work placement (minimum of 36 weeks) or a study abroad year between Year 2 and Year 3 of your studies.
If you are on the full-time route, you will progress directly into Year 3.
In Year 3 you study four, 30-credit units - 2 core units, 1 optional unit and a research project or another optional unit. Full details of the optional unit choices will be posted here when available.
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Core Units
Strategic Marketing Management
This unit provides an analytical insight into the principles and practice of strategic marketing management, including the key elements of e-business and service marketing strategies.
Your studies will cover topics such as:
- The principles of strategy
- Strategic marketing and the concept of competitive advantage
- The dominant theories to achieving a competitive advantage
- The structure and component parts of a strategic marketing plan
- Assessing the macro and micro environment in order to determine strategic issues
- The models and frameworks used to assess, model and evaluate the context an organisation resides in
- Financial analysis of an organisation
- Understanding the key issues facing an organisation
- Setting objectives for a strategic marketing plan
- The principles, practice and theories concerned with devising, evaluating, selecting and justifying strategic options
- Developing tactics consistent with a strategy
- The principles, practice and theories concerned with the implementation, control and evaluation of strategic marketing
- The principles, practice and theories concerned with e-business marketing strategies
- The principles, practice and theories concerned with marketing strategies for services
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Core Units
Strategic Communications Theory and Planning
In this unit you will analyse the corporate brand and the strategic communications process. You will also explore campaign management while taking into account current trends in the industry as well as key ethical factors. Your studies will cover topics such as: brand theory in the context of communications; communications theory; target audience and profile development; and communications tools.
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As part of our drive to deliver the very highest quality programmes we are reviewing our undergraduate courses to ensure an up-to-date curriculum supported by the latest online learning technology. Some of the details given here may not yet reflect these improvements and information will be updated as it becomes available.
Assessment details
This course is assessed through assignments and examinations and there may be individual and group work. Types of assessment may include report writing, essays, presentations, business reports/scenarios/case studies, poster presentations, portfolio work and reflective study activities.
From the second year onwards, your marks may go towards determining the final classification of your degree from Manchester Metropolitan University. The placement year is not formally assessed but must be completed satisfactorily.
There will be a mixture of individual and group work throughout the two years of study. Types of assessment will include report writing, essay writing, presentations, business reports, scenarios and case studies, poster presentations, portfolio work and reflective activities.
Career options after the course
This course is designed to prepare you for careers such as an account executive in a marketing communications agency or as a marketing executive within the marketing department of an organisation.
A few examples of the types of first jobs graduates have gone onto and the companies employing them are:
Sainsbury’s - Marketing Graduate Trainee
Marks and Spencer - Business Analyst
O2 - Marketing Assistant
HSBC - Equity Analyst
Asda - Graduate Trainee
Toni and Guy - Opticians Co-Creator
If you are considering starting your own business, you can use the Business School’s graduate incubator, Innospace, to get you started.
Dual award accredited by the Chartered Institute of Marketing
Typical entry requirements
UCAS Tariff points/Grades required
280
280 at A2 or equivalent (such as BTEC National at Level 3 or Advanced Diploma).
Specific GCSE requirements
GCSE grade C (or alternative) in English language and mathematics.
Non Tariffed Qualifications
A relevant Access to HE Diploma will be considered for entry to this course.
International Baccalaureate points
29
There’s further information for international students on our international website if you’re applying with non-UK qualifications.
Open Days in June
Come and find out more about this course and our facilities at our open days in Manchester and Cheshire.
Book a place on an open day