Scroll

Logo

Our logo is our most important brand asset. It’s our history and values in the form of a globally recognised symbol. We use it consistently to maintain a strong brand.

Learn more

Primary logo

Secondary logo

Exclusion zone

Minimum sizes

Positioning

Logo usage

Use the black logo over light backgrounds

Use the black logo over light backgrounds

Use the black logo over light backgrounds

Use the white logo over dark backgrounds

Ensure the logo is clearly visible when applied over images

Ensure the logo is clearly visible when applied over images

Don’t change the spacing in the lock-up

Don’t resize elements of the logo

Don’t resize elements of the logo

Don’t rotate the logo

Don’t colour the logo*

Don’t colour the spades device*

Don’t use the logo on a background with a similar lightness or darkness

Don’t position it over areas of stark light and dark contrasts

The coat of arms

Our coat of arms represents our values as a University.

Using the coat of arms

Please follow our standard guidance on exclusion zones and minimum sizes unless the coat of arms has been approved for use as a watermark.

Story behind our coat of arms

Back to top