MSc International Marketing Management
Fact file
Typical offer
Course length
Important information
Course overview
Course information
Features and benefits
CIM accredited
Stand out to employers with an industry-accredited masters degree. This course acts as a stepping stone towards further CIM qualifications and membership to a globally recognised professional body in marketing.
Gain real-world experience
Gain key practical skills through global case studies and an optional internship year. Tackle real marketing challenges, work in diverse teams and build a portfolio that showcases your capabilities.
Study in a city of innovation
Manchester is one of the UK’s largest creative and digital hubs. Engage with a vibrant business community, attend events and connect with employers who are looking for graduates with innovative marketing skills.
Gain insights from industry leaders
Your lecturers bring years of practical experience and research excellence, ensuring your learning is grounded in the realities of modern marketing. Regular guest lectures from leading marketing professionals provide additional industry perspectives.
Accreditations, awards and endorsements
Year 1
Core modules
International Marketing
Branding International Places and Destinations
Strategy for Digital
Applied Marketing Research and Analytics
Business to Business Marketing
Marketing Communications
The Marketing Professional
Applied Research Proposal
Applied Research Project
Option modules
Persuasive Communication
Study and assessment
Study
- Full-time 20% lectures, seminars or similar; 0% placement; 80% independent study
- Full-time with internship 0% lectures, seminars or similar; 100% placement; 0% independent study
Assessment
- Full-time 100% coursework; 0% practical; 0% examination
- Full-time with internship 100% coursework; 0% practical; 0% examination
Ten credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. During the course, you are likely to be required to engage in collaborative projects, practical assessments, group work activities, and to give presentations to your peers/tutors. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning.
Placements
Taught by experts
MSc International Marketing Management is part of the Department of Marketing, International Business and Tourism at Manchester Met. Discover more about the department and who you’ll be working with if you choose to study this course.
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Entry requirements
Typical offer
Lower second-class UK honours degree (2:2)
IELTS score
6.5
Find out about English language requirements
If you are an international student, you will usually need to get a student visa before you can study in the UK.
Country-specific entry requirements
Find your country for specific entry requirements
Alternative entry route
If you do not meet the entry requirements for this programme, you may still be eligible to join Manchester Metropolitan University International College through a pre-masters pathway. This programme is designed to help you build the academic skills and subject knowledge needed to progress to your chosen Master's at Manchester Metropolitan University.
Fees and funding
UK and Channel Island students
UK full-time fee £11,600 per year
EU and non-EU international students
International full-time fee £21,000 per year
Fees may be subject to change. See the tuition fees section below for full details.
Tuition fees
Additional costs
Careers support and prospects
Employed or in further study
92.7% of our UK-domiciled, full-time, postgraduate taught graduates are employed or in further study 15 months after graduation.
Graduate Outcomes survey 2022/23 leavers, HESA data.
Explore your options and build sought-after skills
Earn while you learn
Find out more
Find your perfect placement
Find out more
Build skills for your future
Find out more
A career as unique as you
Your city, your community, your campus
Want to know more
How to apply
There are no online application routes, please contact our course enquiries team.
Get advice and support on making a successful application.
You can review our current terms and conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Related courses
Disclaimers
Programme review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our student protection plan.