BSc (Hons) Digital Marketing
Learn how digital marketing drives modern brands with hands-on skills in SEO, social media, content, analytics, and campaign strategy, preparing you for a fast-paced, creative career in a data-driven industry.
Fact file
Course information
Features and benefits
Future-focused curriculum
This course covers digital marketing, AI, and real-world projects helping you gain practical, up-to-date skills for graduate careers or further study.
Learn from experts
With years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.
Sustainable marketing practices
The programme covers ethical, sustainable, and responsible marketing practices. This aligns with the growing demand for businesses to operate in a socially responsible manner and prepares you to lead with integrity.
Manchester: A digital hub
Manchester is a leading UK digital hub, and our course is shaped by close industry links, evolving with the latest in AI, automation, data analytics, and digital marketing practice.
Enhance your employability
Through activities including internships or volunteering. With our award winning 'Rise at Manchester Met' programme, you can gain extra academic credits towards your degree.
Year 1
Core modules
Fundamentals Of Digital And AI Marketing
Digital Literacy And Academic Competency
Fundamentals Of Digital Marketing Analytics
Exploring Consumer Behaviour In Digital And AI-Enabled Environments
Responsible Digital And AI Marketing
Study and assessment
Ten credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A three-year degree qualification typically comprises of 360 credits (120 credits per year). During the course, you are likely to be required to engage in collaborative projects, practical assessments, group work activities, and to give presentations to your peers/tutors. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning.
Taught by experts
BSc (Hons) Digital Marketing is part of the Department of Marketing, International Business and Tourism at Manchester Met. Discover more about the department and who you’ll be working with if you choose to study this course.
.jpg)
Entry requirements
Typical offer
120-128 UCAS tariff points
IELTS score
6.0 overall with no individual element below 5.5
UK students
Level 3 qualifications
120-128 UCAS tariff points.
Level 2 qualifications
International students
IB Diploma
IELTS
Find out about English language requirements
If you are an international student, you will usually need to get a student visa before you can study in the UK.
Country-specific entry requirements
Find your country for specific entry requirements
Fees and funding
Careers support and prospects
Employed or in further study
87.6% of our UK-domiciled, full-time, first degree graduates are employed or in further study 15 months after graduation.
Graduate Outcomes survey 2022/23 leavers, HESA data.
Explore your options and build sought-after skills
Earn while you learn
Find out more
Find your perfect placement
Find our more
Build skills for your future
Find out more
A career as unique as you
Your city, your community, your campus
Want to know more
How to apply
Get advice and support on making a successful application.
You can review our current terms and conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Disclaimers
Programme review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our student protection plan.