MSc Digital Marketing Communications
Fact file
Typical offer
Course length
Important information
Course overview
Course information
Features and benefits
Industry accreditation
Graduate with a course accredited by the CIM and IDM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.
Prime location
Manchester is one of the UK’s biggest creative and digital hubs. Connect with agencies, global brands, innovative companies and future employers all on your doorstep.
Practical experience
Build your professional portfolio that proves your skills and expertise to employers through live client briefs, industry-based projects and an optional internship.
Industry software
Develop in-demand skills with free access to software such as Mintel, Hootsuite, and Google Analytics. Use our research databases, journals, and textbooks to strengthen your insights.
Global outlook
Develop skills and knowledge that employers value worldwide. With a curriculum designed for both UK and international markets, you’ll graduate ready to launch a digital marketing career anywhere in the world.
Year 1
Core modules
Applied Research Proposal
Applied Research Project
Digital Masters Level Learning
Digital Marketing Practice
Strategy for Digital
Rich User Experience
Organic and Paid Digital Practice
Digital Measurement and Evaluation
Content Strategy
Option modules
Live Client Brief
Study and assessment
Study
- Full-time 20% lectures, seminars or similar; 0% placement; 80% independent study
Assessment
- Full-time 100% coursework; 0% practical; 0% examination
Ten credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. During the course, you are likely to be required to engage in collaborative projects, practical assessments, group work activities, and to give presentations to your peers/tutors. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning.
Additional information
Placements
Taught by experts
MSc Digital Marketing Communications is part of the Department of Marketing, International Business and Tourism at Manchester Met. Discover more about the department and who you’ll be working with if you choose to study this course.
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Entry requirements
Typical offer
Lower second-class UK honours degree (2:2)
IELTS score
6.5
Find out about English language requirements
If you are an international student, you will usually need to get a student visa before you can study in the UK.
Country-specific entry requirements
Find your country for specific entry requirements
Alternative entry route
If you do not meet the entry requirements for this programme, you may still be eligible to join Manchester Metropolitan University International College through a pre-masters pathway. This programme is designed to help you build the academic skills and subject knowledge needed to progress to your chosen Master's at Manchester Metropolitan University.
Fees and funding
UK and Channel Island students
UK full-time fee £11,600 per year
EU and non-EU international students
International full-time fee £21,000 per year
Fees may be subject to change. See the tuition fees section below for full details.
Tuition fees
Additional costs
Careers support and prospects
Employed or in further study
92.7% of our UK-domiciled, full-time, postgraduate taught graduates are employed or in further study 15 months after graduation.
Graduate Outcomes survey 2022/23 leavers, HESA data.
Explore your options and build sought-after skills
Earn while you learn
Find out more
Find your perfect placement
Find out more
Build skills for your future
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A career as unique as you
Your city, your community, your campus
Want to know more
How to apply
There are no online application routes, please contact our course enquiries team.
Get advice and support on making a successful application.
You can review our current terms and conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Related courses
Disclaimers
Programme review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our student protection plan.