Staff photo of Clare Halfpenny

Clare Halfpenny BA (Hons), PGCE, MA

Senior Lecturer

Marketing and Retail

My profile

Biography

I have worked as a Senior Lecturer in the Marketing Retail and Tourism Department since 2008. My academic interests include B2C marketing, consumer behaviour, services marketing, retail marketing and working collaboratively with undergraduate, postgraduate and apprenticeship students on live consultancy projects with external clients or within their own workplaces.

Get in touch

0161 247 3866
6.31 Business School
My working days are Tuesday - Friday. Students can book an appointment via my Calendly https://calendly.com/c-halfpenny-student-appointments/15min

Teaching

  • Marketing, Retail and Tourism Department Disability Coordinator 

  • Unit Leader Introduction to Marketing (L4)

  • Unit Leader Consultancy Project (L6)

  • Live Client Brief Supervisor (L7)

  • Research Project Supervisor (L6)

  • Negotiated Business Project Advanced Supervisor (CMDA L6)

  • Personal Tutor (L5 & L6)

Research outputs

  • Journal articles

    Halfpenny, C. (2009) 'Alleviating Referencing Stress and Relieving Marking Load.' Reflective Research in Post Compulsory Education, 4(1) pp. 79-86.