Marketing
Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been mo…
Dr Augusto Newell
Senior Lecturer
My profile
Biography
With a distinctive multi-cultural perspective, my teaching and research experience has been attained on both sides of the Atlantic and Africa. I am passionate about learning and bring to MMU’s MRT department over 20 years of experience in instruction delivery to students from diverse cultural, academic, and professional backgrounds.
Currently I serve as a Senior Lecturer in Retail and Management and as Unit Leader on Introduction to Marketing (L4), The Entrepreneurial Marketer (L5), Marketing in Practice (L7) and Managing Customer and Stakeholder Relationships (L4 - CMDA). I have served as Programme Leader on the BA (Hons) Marketing and Marketing Management programmes. and have also led seminars on Strategic Marketing Management, International and Global Marketing, International Marketing and Operations, as well as Marketing Communications Theory and Practice.
Prior to my arrival at MMU I served as a Lecturer at the Pearson College London, School of Business where I focused on delivery of quantitative and qualitative research lectures and seminars
Teaching
Undergraduate Teaching Assignments (2022-23) Academic Year
- Dynamic Marketing Context 1 (L4)
- Introduction to Marketing (L4)
- The Entrepreneurial Marketer (L5)
- Marketing Analytics and Decision Making (L6)
- Strategic Marketing (L6)
- Understanding Customer Experience (L6)
Postgraduate Teaching Assignments (2022-23) Academic Year
- Marketing in Practice (L7)
- International Brand Strategy (L7)
Degree Apprenticeships Programme (2022-23) Academic Year
- Managing Customer and Stakeholder Relationships (L4)
- Negotiated Business Projects - Advanced (L6)
Dissertation Supervision Assignments
- Final year (L6) dissertations
- Masters Degree (L7) dissertations
Career history
2020 - Present
Senior Lecturer – MMU, Business School
2018 - 2020
Lecturer – Pearson College London, Business School
2017 - 2018
Associate Lecturer – MMU, Business School
2014-2017
Various private sector consulting contracts
2013 - 2014
Head of Research – Lonres.com
2011 - 2013
Research Manager – BBC World Service Trust
1998 - 2011
Various Teaching & Research posts in American & UK universities