Digital Marketing Communications
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited…
Faculty Graduate Outcomes and Alumni Lead, Faculty Employability co-Lead, Co Chair Faculty Employability Committee;
Senior digital marketing specialist, Faculty Graduate Outcomes and Alumni Lead. Faculty Employability co-Lead. University Lead for iDEA Award. PhD is “Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective”.
Jeff is a 5x Award-winning blogger with http://runeatrepeat.co.uk who joined the Operational Board of the Manchester Publicity Association (MPA) in February 2015. Appointed to Data & Marketing Association (DMA) North Council Talent Hub in November 2018. Appointed to BIMA Digital Day Council and North West & Yorkshire Council in February 2023.
BLOGGER AWARDS http://runeatrepeat.co.uk/
Senior Fellow of Higher Education Academy
Certified Management and Business Educator (CABS)
Fellow of Chartered Institute of Marketing
Leading role in DMA North initiative on Artificial Engagement. A major project that will shape industry policy and practice.
Track record of increasing Graduate Outcomes for Manchester Metropolitan students, particularly through industry collaboration. Led GO increase of 10% for co2020.
iDEA Award lead at Manchester Metropolitan University, launching the initiative in May 2017. A World First in this being a cross-University roll out. Success has been so extensive that iDEA Award is now embedded into major new “RISE” cross-University initiative. I am leading on the core ‘Digital Skills’ intensive of this project. I am now leading a group of HE and FE institutions regarding sharing of best practice.
PhD:
Potential supervision subjects or methodologies related to my own research:
Post Graduate:
Under Graduate
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited…
To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and en…
Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. The kind of peopl…
Supervision of at least 4x PG supervisions every academic year. They tend to specialise in digital marketing and sport marketing. Students include FT PGT, Exec Ed, FT UG and DMDA.
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MMUFC RKE
Digital and Social Marketing Communications
Sport
Consumer Behaviour
Speaker at DS Manchester, Apr 2014. Excellent social media reviews.
Conference speaker: Internet World, Digital Cultures, TFM&A
Blog contributor: Republic of Digital; The Conversation.
Rowley, J., Ashworth, C., McCarthy, J. (2014) 'Social Media: The Issues, Benefits and Strategies for Brands.' In Lee, I. (ed.) Integrating Social Media Into Business Practice, Applications, Management and Models. Hershey: IGI Global, pp. 98-126.
McCarthy, J., Rowley, J., Keegan, B.J. (2021) 'Social Media Marketing Strategy in English Football Clubs.' Soccer and Society, 23(4-5) pp. 513-528.
McCarthy, J., Rowley, J., Ashworth, C.J., Pioch, E. (2014) 'Managing brand presence through social media: the case of UK football clubs.' INTERNET RESEARCH, 24
Watson, C., McCarthy, J., Rowley, J. (2013) 'Consumer attitudes towards mobile marketing in the smart phone era.' International Journal of Information Management, 33(5) pp. 840-849.
McCarthy, J. (2007) 'M-Commerce - Generating Revenue From Content and Mobile Portals.' Journal of Direct, Data and Digital Marketing Practice,
McCarthy, J. (2006) 'New Technology Briefings: E-catalogues and e-brochures: Their part in record e-retail figures.' Journal of Direct, Data and Digital Marketing Practice, 8(2) pp. 151-161.
McCarthy, J. (2004) 'New Technology Briefing: E-brochures increasing online profit.' Interactive Marketing, 6(2) pp. 165-175.
McCarthy, J., Rowley, J., Keegan, B. (2019) 'Football club social media strategies in a tribal and polarised climate.' In Football Collective 2019. 28/11/2019 - 29/11/2019.
McCarthy, J., Keegan, B.J. (2016) 'The evaluation of social media use: A longitudinal study.' In Academy of Marketing Conference. Newcastle, 4/7/2016 - 7/7/2016.
Ashworth, C.J., Rowley, J., McCarthy, J. (2014) 'Football Versus Fashion: Strategic Approaches, Impact and Value Creation Opportunities Arising From the Exploitation of Social Media in the UK Market.' In 21st International EIRASS Conference - Recent Advances in Retailing & Services Science. Bucharest, Romania, 7/7/2014 - 10/7/2014.
McCarthy, J. (2014) 'Digital in Sport: Disrupting and Levelling the Playing Field.' In Digital Sport. Digital Sport, Manchester, United Kingdom, 17/4/2014 - 17/4/2014.
McCarthy, J. (2012) 'Reflections on Business Research: Challenging Convention.'
McCarthy, J. (2012) 'Reflections on Business Research: Working Backwards, Forwards, Sideways.'
McCarthy, J., Pioch, E., Rowley, J., Ashworth, C.J., Harrigan, P., Harris, L. (2012) 'The Practice of Business Research: Akin to Orienteering.'
McCarthy, J., Pioch, E., Atkinson, C. (2011) 'Social network sites and relationship marketing communications: Challenges for UK football clubs.' In MindTrek Conference 2011. Tampere University of Technology, Tampere, Finland, 29/9/2011 - 29/9/2011. Lugmayr, A., Franssila, H., Safran, C., Hammouda, I. (ed.) ACM, pp. 145-152.
McCarthy, J. (2011) 'Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs.'
McCarthy, J. (2010) 'UK Sports Network.' In UK Sports Network. Preston, UK, 22/4/2010 - 22/4/2010.
McCarthy, J. (2009) 'Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs.'
Highly experienced speaker/trainer for CIM, IDM, Econsultancy, MMUBS and more. In-company training for CIM Academy.
One of the very first marketers to receive the IDM CPD Award (Feb 2006). Internationally published author in practitioner and academic journals, such as Internet Research & the Journal of Direct, Data and Digital Marketing Practice.
Specialties: Particularly strong track record in sports marketing, mail order, retail, B2B, online gaming & sports betting with such names as:
Arsenal FC | Barefoot Botanicals | Blue Sheep | DSGi Business | InternationalSportsGroup | JJB Sports | John Lewis | Littlewoods Gaming & Retail | Liverpool FC | Marks & Spencer | Neals Yard Remedies | Newcastle United FC | PUMA | Reading FC | Sweet & Maxwell | Verbatim
“…your help throughout the year is much appreciated…you have been great to work with.”