Dr Joseph Asamoah PhD, MSc, BSc.

I am a Digital Marketing Lecturer and researcher with practical experience in the industry. I am also a supervisor with research interests in digital marketing and UX (User Experience). Key research areas of note are consumer behaviour, web 3.0 /Metaverse and social network dynamics. In terms of my teaching philosophy, I am an ardent believer in critical thinking and its application to teaching. 

In my leisure time I enjoy watching scientific and historical documentaries. I have a profound interest in Chelsea FC and boxing.