Dr Junan He
Lecturer
My profile
Biography
Junan joined Manchester Metropolitan University as Lecturer in Marketing in 2024.
Prior to this, he completed his PhD degree (fully funded) at the University of Sheffield and MSc degree in Fashion Marketing (distinction) at the University of Manchester.
His research expertise and interest lies in CSR, brand activism, consumer-brand relationships, luxury consumption, and diversity- and inclusion-engaged marketing.
Teaching
Junan currently teaches three units:
Consumer Psychology - Level 4
Marketing for Tourism - Level 4
Understanding Customer Experience - Level 6
Supervision
Junan supervises research projects at both Undergraduate and Postgraduate Taught levels.
Research outputs
He, J., Kipnis., E., McLeay, F. & Monkhouse, L. (2024) ‘Theorizing brand activism function: An empirical exploration.’ In 2024 AMA Winter Academic Conference. 35. St. Pete Beach, 20/02/2024 - 25/02/2024. Cross, S., Saboo, A. (ed.) American Marketing Association, pp. 1177-1180.
He, J., McLeay, F., Monkhouse, L. & Kipnis., E. (2024) ‘Consumer perceived brand activism: Scale development.’ In 2024 AMA Winter Academic Conference. 35. St. Pete Beach, 20/02/2024 - 25/20/2024. Cross, S., Saboo, A. (ed.) American Marketing Association, pp. 799-801.