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Lilian Barton

Lecturer

My profile

Biography

A professional and experienced Chartered Marketer.  I have over 13 years teaching experience on various Marketing, Business, Entrepreneurship/Sustainability programmes. I retired from being Programme Leader for the BA (Hons) Marketing in 2019 and returned working part time. Prior to this I was Programme Leader for BA (Hons) Food Business Entrepreneurship. 

With over 25 years experience in Marketing for commercial, public, government and non profit sectors both in the UK and abroad.  I have held various positions in marketing, strategy, PR and communications including digital. 

My first job was as a materials buyer in the Construction Industry for an international construction company. This gave me an excellent grounding of the whole business process. I was fortunate to be one of only two females in the role at the time.

I bring practical insights to my teaching and being a passionate marketer I can bridge the gap between theory and practice. 

Get in touch

0161 247 2796
6.10 Business School

Teaching

Currently I am unit leader for L4 Responsible Marketer and unit leader for PG Marketing Communications L7. In addition, this coming year I will also teach on other modules at Levels 4, 5, 6 namely; Consumer Behaviour, Tourism Marketing Communications and Consumer Psychology as well as being a research project supervisor and personal tutor. 

More recently I’ve become a Carbon Literacy Champion for the faculty. 

Research supervision areas for both UG and PG have been a wide spectrum. For example: Marketing, Entrepreneurship, Marketing Communications, Digital Marketing, Hospitality, Tourism, Environmental issues in Marketing and Digital User Experience. 

Research outputs

  • Reports

    Barton, L.M. (2009) How Local Government Can Use Social Media.

  • Conference papers

    Barton, L.M. (2012) 'Keep Calm Prepare For Change.' In Royal Society of Arts (RSA) Event. Royal Society of Arts, 1/1/2012 - 1/1/2012.

    Barton, L.M. (2009) 'Social Media Use in Health.' In Patient Information (PIF) (Health Information). Manchester, United Kingdom, 1/1/2009 - 1/1/2009.

    Barton, L.M. (2008) 'Social Media Use in Health.' In Patient Information Forum (PIF) (Health Information). Birmingham, United Kingdom, 1/1/2008 - 1/1/2008.

    Barton, L.M. (2006) 'E Participation.' In United Nations and the European Union. Budapest, Hungary, 8/2006 - 8/2006.

  • Presentations

    Barton, L.M. (2005) E-Government National Conference. [Presentation] London,25/1/2005.