Pic of Ben Kerrane

Professor Ben Kerrane

Professor of Marketing, Faculty Head of Research Culture

My profile

Biography

Biography

I joined Manchester Metropolitan University as Professor of Marketing in 2019. Prior to this, I was Senior Lecturer in Marketing at Lancaster University Management School, where I was Director of the MSc Marketing programme, and Director of Teaching for the Department of Marketing. Before Lancaster, I held academic posts at University of Manchester (Alliance Manchester Business School) and Bradford University School of Management.

My research interests rest in the field of Consumer Behaviour. In particular, my research explores the consumption behaviours of families and younger consumers, and I have conducted a range of research projects which investigate the transition to motherhood and fatherhood (with a research project funded by BA Leverhulme which explores the introduction of Shared Parental Leave, with Professor Emma Banister, Alliance Manchester Business School), the consumer socialization process (including an Academy of Marketing funded research project which focused on how siblings act as agents of consumer learning), how children influence familial decision making (and in turn how such influence is co-constructed within the family network), and I have also conducted research projects that relate to family food production and consumption. I am keen to put my research in to practice, and I have been awarded ESRC Impact Accelerator Account funding to help promote an understanding of Shared Parental Leave (see: https://www.workingfamilies.org.uk/shared-parental-leave-videos/)

I successfully guest edited, with Professor Margaret Hogg (Lancaster) and Professor Shona Bettany (Huddersfield), a special issue of the Journal of Marketing Management (“Revisiting contemporary issues in family consumption”). My research has been published in Sociology, Gender, Work & Organization, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, and Studies in Higher Education. I am also a member of the editorial advisory board for the Journal of Business Research. 

Other academic service (administration and management)

2023-Present: Faculty Head of Research Culture 

2022-2023: Knowledge Platform Lead (Market Transformations)

2020-2022: Head of Faculty Research Degrees, Faculty of Business and Law

2019-2021: Director, Business Transformations University Centre for Research and Knowledge Exchange

2016-2019: Senior Management Team, Department of Marketing, Lancaster University Management School 

2016-2018: MSc Marketing Programme Director, Lancaster University Management School 

2016-2018: Director of Teaching, Department of Marketing, Lancaster University Management School 

External examiner roles

External Examiner, Sheffield University (Marketing programme examiner, MSc and MBA programmes)

Visiting and honorary positions

Journal of Business Research, Editorial advisory board member

Editorial Board membership

Journal of Business Research, Editorial advisory board member

Membership of professional associations

Association for Consumer Research 

Academy of Marketing

Fellow, Higher Education Academy

Get in touch

0161 247 5421
2.01 (Digital Office Space) Business School

Projects

I am keen to take on Doctoral Students in any broad area of Consumer Research. Specifically, I am keen to supervise students who have an interest in family consumption; issues surrounding masculinity and fatherhood; ethical issues and consumption; or issues which relate to how children and young people consume. Please email me to discuss your ideas for PhD research. 

Teaching

I currently lead the Level 4 Consumer Psychology and Level 7 Marketing Psychology units. 

Supervision

I am currently accepting new candidates for doctoral study. I am interested in supervising students in any area which relates to consumer behaviour, but principally projects which explore the consumption of younger consumers, families, men and masculinities, and ethical consumers. 

Research outputs

My research interests rest in the field of Consumer Behaviour. In particular my research explores the consumption behaviours of families and younger consumers, and I have conducted a range of research projects which investigate the transition to motherhood and fatherhood (with a  research project funded by BA Leverhulme which explores the introduction of shared parental leave, with Dr Emma Banister, Manchester Business School), the consumer socialization process (including an Academy of Marketing funded research project which focused on how siblings act as agents of consumer learning), how children influence familial decision making (and in turn how such influence is co-constructed within the family network), and I have also conducted research projects that relate to family food production and consumption. I am keen to put my research in to practice, and I have been awarded ESRC Impact Accelerator Account funding to help promote an understanding of Shared Parental Leave (see: https://www.workingfamilies.org.uk/shared-parental-leave-videos/)

I  successfully guest edited (2014), with Professor Margaret Hogg (Lancaster) and Professor Shona Bettany (Huddersfield), a special issue of the Journal of Marketing Management (“Revisiting contemporary issues in family consumption”). My research has been published in European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, and Studies in Higher Education. I am also a member of the editorial advisory board for the Journal of Business Research. 

  • Internet publications

    Kerrane, B., Banister, E. (2018) New generation of working parents demand a better deal on shared parental leave. https://theconversation.com/new-generation-of-working-parents-demand-a-better-deal-on-shared-parental-leave-102993.

    Kerrane, B., Banister, E. (2018) How shared parental leave gives adoptive parents real time to build a new family unit. https://theconversation.com/how-shared-parental-leave-gives-adoptive-parents-real-time-to-build-a-new-family-unit-95618.

  • Journal articles

    Kerrane, B., Kerrane, K., Bettany, S., Rowe, D. (2024) '‘Othering’ the unprepared: exploring the foodwork of Brexit-prepping mothers.' Gender, Work and Organization, 31(2) pp. 494-512.

    Kerrane, B., Kerrane, K., Bettany, S. (2024) 'Exploring the role UK grandfathers play in parenting culture: intermittent intensive grandfathering.' Sociology,

    Kerrane, K., Dibb, S., Lindridge, A., Kerrane, B. (2023) 'Examining ‘good’ mothering and value transmission: how British-born South Asian mothers seek generational change.' Sociology,

    Banister, E., Kerrane, B. (2022) 'Glimpses of Change? UK fathers navigating work and care within the context of Shared Parental Leave.' Gender, Work and Organization,

    Kerrane, B., Banister, E., Wijaya, H. (2022) 'Exploring the lived experiences of Singapore’s ‘opt-out’ mothers: introducing ‘Professional Motherhood’.' Gender, Work and Organization, 29(3) pp. 863-879.

    Kerrane, B., Kerrane, K., Bettany, S., Rowe, D. (2021) '(Invisible) Displays of Survivalist Intensive Motherhood among UK Brexit Preppers.' Sociology, 55(6) pp. 1151-1168.

    Bettany, S.M., Kerrane, B. (2018) 'Figuring the pecking order: Emerging child food preferences when species meet in the family environment.' European Journal of Marketing, 52(12) pp. 2334-2355.

    Kharuhayothin, T., Kerrane, B. (2018) 'Learning from the past? An exploratory study of familial food socialization processes using the lens of emotional reflexivity.' European Journal of Marketing, 52(12) pp. 2312-2333.

    Kharuhayothin, T., Kerrane, B. (2017) 'Why Don’t Parents Walk Their Talk? Exploring Parental Deviant Food Socialization Behaviors Within the Family.' Advances in Consumer Research, 45pp. 433-437.

    Bettany, S.M., Kerrane, B. (2016) 'The socio-materiality of parental style: Negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market.' European Journal of Marketing, 50(11) pp. 2041-2066.

    Kerrane, B., Bettany, S.M., Kerrane, K. (2015) 'Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children.' European Journal of Marketing, 49(5-6) pp. 713-735.

    Elliott, C.J., Reynolds, M., Kerrane, B. (2014) 'Participative Pedagogies, Group Work and the International Classroom: An Account of Students' and Tutors' Experiences (vol 39, pg 307, 2014).' STUDIES IN HIGHER EDUCATION, 39(10)

    Kerrane, B., Bettany, S.M., Hogg, M.K. (2014) 'Revisiting contemporary issues in family consumption.' Journal of Marketing Management, 30(15-16) pp. 1527-1532.

    Bettany, S.M., Kerrane, B., Hogg, M.K. (2014) 'The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood.' Journal of Business Research, 67(7) pp. 1544-1551.

    Elliott, C.J., Reynolds, M. (2014) 'Participative pedagogies, group work and the international classroom: an account of students' and tutors' experiences.' Studies in Higher Education, 39(2) pp. 307-320.

    Kerrane, B., Hogg, M.K. (2013) 'Shared or non-shared?: Children's different consumer socialisation experiences within the family environment.' European Journal of Marketing, 47(3) pp. 506-524.

    Kerrane, B., Hogg, M.K., Bettany, S.M. (2012) 'Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption.' Journal of Marketing Management, 28(7-8) pp. 809-835.

    Bettany, S., Kerrane, B. (2011) 'The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption.' European Journal of Marketing, 45(11) pp. 1746-1756.

  • Conference papers

    Bettany, S., Kerrane, B., Rowe, D., Kerrane, K. (2022) 'Comfort, pleasure and schadenfreude : extending affect into neutralisation theory among UK Brexit prepping consumers in crisis.' In 2022 AMA Winter Academic Conference. 33. Las Vegas, 10/2/2022 - 20/2/2022. Humphreys, A., Packard, G., Gielens, K. (ed.) American Marketing Association, pp. 470-471.

    Kerrane, B., Kerrane, K., Bettany, S., Rowe, D. (2021) 'Exploring the role grandfathers play in the consumer socialisation of grandchildren.'

    Banister, E., Kerrane, B. (2018) 'Teething troubles or poorly designed? SPL’s drive for equality and barriers to ‘choice’..' In British Sociological Association. University of Northumbria,

    Kerrane, B., Banister, E. (2017) 'Can men mother? Employed men’s experiences of shared parental leave and conceptions of fatherhood.' In Gender, Marketing and Consumer Behaviour. ESCP, Paris,

    Kerrane, B., Banister, E. (2016) 'Cultural hindrances to ‘involved fathering’ in the context of SPL.' In British Sociological Association. Manchester,

    Bettany, S., Kerrane, B. (2016) 'Theorising gender, theorising fat: the material-semiotics of the obesogenic environment for professional women weight-cyclers.' In Association for Consumer Research. Berlin,

    Bettany, S., Kerrane, B. (2014) 'Baby Hacking: the trend of surveillant seduction in child consumer socialisation.' In Association for Consumer Research. Baltimore,

    Bettany, S., Kerrane, B. (2014) 'Figuring the post-avian domestic chicken: voluntary simplicity and the not-so- simple life.' In Consumer Culture Theory. Helsinki,

    Kerrane, B., Bettany, S. (2014) 'Exploring the role siblings play in the consumer socialization of children.' In Child and Teen Consumption. Edinburgh,

    Kerrane, B., Bettany, S. (2013) 'Siblings as socialization agents: Exploring the role of “sibship” in the consumer socialization of children.' In Academy of Marketing. University of South Wales, Cardiff,

    Kerrane, B., Bettany, S., Hogg, M. (2013) 'The material semiotics of fatherhood: the co-emergence of technology and the contemporary father.' In LaLonde Consumer Behaviour conference. LaLonde les Maures, France,

    Kerrane, B., Bettany, S., Hogg, M. (2012) 'Negotiating the new father: the consumption of technology within the contemporary family.' In Association for Consumer Research. Vancouver,

    Kerrane, B., Hogg, M. (2011) 'How best to get their own way? Children's influence strategies within families.' 39. pp. 366-373.

    Kerrane, B., Hogg, M. (2011) 'How best to get their own way? Children's influence strategies within families.' In Association for Consumer Research. St. Louis, Missouri,

    Kerrane, B., Hogg, M. (2011) 'Helping or hindering? Sibling interaction in child influence strategies.' In Association for Consumer Research. St.Louis, MO,

    Kerrane, B., Hogg, M. (2011) 'Helping or Hindering? The ambivalent role of siblings as socialization agents within family consumption.' In Consumer Culture Theory.

    Kerrane, B., Hogg, M.K. (2010) 'Helping or hindering? Sibling interaction in child influence strategies.' 38. pp. 281-288.

    Kerrane, B., Hogg, M.K. (2009) 'The Impact of Family Micro-Environments on Children's Consumer Socialization.' In 36th Annual Conference of the Association-for-Consumer-Research. 36. San Francisco, CA, 23/10/2008 - 26/10/2008. McGill, A.L., Shavitt, S. (ed.) ASSOC CONSUMER RESEARCH, pp. 632-633.