Tamsin Scott
Lecturer in Advertising and Marketing
My profile
Biography
I am currently a Lecturer in Advertising and Marketing at Manchester Metropolitan University. Additionally, I am a working towards a PhD The University of Leeds Business School (recipient of the Leeds University Business School Marketing Department Scholarship).
Prior to joining MMU, I spent 7+ years working in marketing management roles in the UK and France, predominantly in the tech sector.
Teaching
Current Courses (2022-23):
Strategic Communications & Advertising Planning (Level 6) - Unit Leader
Consumer Psychology & Behaviour: Degree Apprenticeship (Level 5) - Unit Leader
International Marketing (Level 7) - Unit Tutor
Creativity in Advertising & Brands (Level 6) - Unit Tutor
Previous Courses:
Marketing Communications (Level 5) - Unit Leader
PR Principles & Practice (Level 5) - Unit Leader
Digital Marketing Essentials (Level 4) - Unit Tutor
Supervision
Dissertation (Level 7) - Supervisor
Consultancy Project (Level 7) - Supervisor
Research Project/Dissertation (Level 6) - Supervisor
Research outputs
Published conference presentations
Scott. T and Scott, P. The use of behaviour change techniques in promoting user engagement of mental heath apps. Palermo, Italy. In D. Vrontis, Y. Weber & E. Tsoukatos (Eds.) (2022) Proceedings of the 15th Annual Conference of the EuroMed Academy of Business (pp. 1337-1340). Cyprus: EuroMed Press
Kakouri, S. K., Scott, P. and Scott, T. Cyprus and the U.K.: delivering nutritional advice services through digital technology. Rome, Italy. In D. Vrontis, Y. Weber & E. Tsoukatos (Eds.) (2017) Proceedings of the 10th Annual Conference of the EuroMed Academy of
Business (pp. 2141-2145). Cyprus: EuroMed Press
Scott, T., Scott, P., Stokes, P., Moore, N. Smith, S. M. & Ward, T. Reconceptualising the Consumer Journey in the Digital Age: An
Exploratory Study of the United Kingdom Retail Sector. Verona, Italy. In D. Vrontis, Y. Weber & E. Tsoukatos (Eds.) (2015)
Proceedings of the 8th Annual Conference of the EuroMed Academy of Business (pp. 2160-2163). Cyprus: EuroMed Press
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Journal articles
Scott, P., Scott, T., Stokes, P., Moore, N., Smith, S.M., Rowland, C., Ward, T. (2017) 'The consumer journey in the digital age: the challenges faced by destination and place marketing agencies.' International Journal of Digital Culture and Electronic Tourism, 2(1) pp. 28-28.
Scott, P., Scott, T., Stokes, P., Moore, N., Smith, S.M., Rowland, C., Ward, A. (2017) 'Reconceptualising buyer behaviour in the digital era: an emergent journey.' International Journal of Technology Marketing, 12(2) pp. 165-165.
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Conference papers
Scott, T., Scott, P., Scott, T. (2022) 'The use of behaviour change techniques in promoting user engagement of mental heath app.' In 15th Annual Conference of the EuroMed Academy of Business.
Career history
2020 - 2021
Head of Marketing - The Behaviours Agency, Manchester
2019 - 2020
Head of Marketing - Cetus Solutions, Manchester
2017 - 2019
Marketing Manager (promoted to Senior Marketing Manager) - AppLearn, Manchester
2016 - 2017
Freelance Consultant - JTW Creative, Chester
2015 - 2016
Digital Marketing Manager - Galigeo, Paris
2014 - 2015
Online Community Development Manager - ValYouAd, Paris
2014
Consultant - CircusMedia, Leeds
2013 - 2014
Awarded MA Advertising and Marketing, The University of Leeds Business School
2009 - 2013
Awarded BA (Hons) Illustration, The University of Edinburgh
2013
Media and Marketing Co-ordinator - Edinburgh University Oxfam Society
2012
Erasmus international exchange student (Visual Communication), École Nationale Supérieure des Arts Décoratifs, Paris