I chose to study my postgraduate course at Manchester Metropolitan University because of the positive experience I had during my undergraduate studies. As an undergraduate, I studied Marketing Management at Manchester Met and developed a strong foundation in the field. I was impressed by the quality of education, the knowledgeable faculty, and the supportive learning environment. When I decided to pursue a postgraduate degree, it was a natural choice to continue my studies at Manchester Met. I was familiar with the university’s excellent reputation in my field of study, and I believed it would provide me with the resources and opportunities I needed to further enhance my knowledge and skills in marketing.

My course

I thoroughly enjoyed all the units of my postgraduate course at Manchester Met, but there were a few units that stood out to me. The Strategy for Digital unit was particularly fascinating as it delved into the strategic aspects of digital marketing and provided valuable insights into leveraging digital channels effectively. The Persuasive Communication unit was another favourite of mine, as it honed my skills in crafting compelling marketing messages and understanding consumer behaviour. The Applied Marketing Research and Analytics unit equipped me with the tools and techniques to gather and analyse data for marketing decision-making. Finally, the Marketing Professional unit helped me develop a professional portfolio and gain a broader understanding of the marketing industry.

The university’s strong industry links and location in Manchester offer numerous opportunities for networking and professional development. The practical nature of the course, with its focus on real-world marketing challenges and opportunities, ensures that graduates are well-prepared to make a positive impact in their future careers.

I would highly recommend Manchester Metropolitan University to prospective students considering a postgraduate course in marketing. The course has provided me with invaluable knowledge and skills that have boosted my confidence and prepared me for the workplace. The faculty and staff are supportive and dedicated, and the learning environment is engaging and stimulating.

Support

Throughout my postgraduate course, I have received excellent support from the faculty and staff at Manchester Met. The learning style of the course is a combination of lectures, seminars, workshops, and practical projects, which allows for a comprehensive understanding of the subject matter. The tutors have been instrumental in guiding and supporting me throughout my studies. They are highly knowledgeable and approachable, always willing to clarify concepts, provide feedback on assignments, and engage in meaningful discussions. Additionally, the university provides various resources and facilities to enhance the learning experience, such as well-equipped libraries, computer labs, and online platforms for accessing course materials and academic support.

The university’s commitment to creating a supportive community of students and fostering a sense of belonging is commendable. I have made lifelong friends during my postgraduate studies at Manchester Met, and the connections and relationships I have formed have been instrumental in my personal and professional growth.

Career

The postgraduate course at Manchester Met has had a significant impact on my career and ambitions for the future. Firstly, I have acquired key skills and attributes that are highly transferable to a wide range of marketing roles. The course has enhanced my strategic thinking, analytical skills, and ability to develop and implement effective marketing campaigns. It has also sharpened my communication and presentation skills, which are essential for success in the marketing industry. Moreover, the course has steered me towards a more specialised area of marketing, such as digital marketing or market research, and has influenced my choice of work by providing me with a deeper understanding of these fields. I plan to leverage the knowledge and skills gained from the course to pursue a rewarding career in marketing.

During my studies, I had the opportunity to participate in the internship program offered by Manchester Met, which provided me with valuable practical experience and allowed me to apply the theoretical knowledge gained in real-world scenarios. I also attended industry talks and external business visits organised by the university, which gave me insights into the current trends and challenges in the marketing industry and provided networking opportunities with professionals in the field.

Manchester

Studying in Manchester has been a wonderful experience for several reasons. Firstly, the city offers excellent access to networking and career opportunities in the marketing industry. Manchester is known for its vibrant business community, and many marketing agencies, companies, and start-ups are based here. This proximity to industry professionals provides ample opportunities for internships, job placements, and networking events, which can greatly enhance your career prospects.

Additionally, Manchester is a culturally diverse and lively city with a rich history and vibrant atmosphere. There are numerous social and entertainment venues to explore, ranging from restaurants and cafes to museums, galleries, and music venues. The city’s dynamic and welcoming environment creates a perfect backdrop for meeting friends, socialising, and enjoying a well-rounded university experience.

Top tips for future students

• Interact with the lecturers as much as possible: The lecturers are not only experts in their respective fields but also valuable networking resources. Engage with them during lectures, ask questions, seek their advice, and make the most of their industry connections.
• Actively participate in group projects and discussions: Collaborating with your peers and actively participating in group projects and discussions can enhance your learning experience. It allows you to gain different perspectives, share knowledge, and develop teamwork and communication skills that are crucial in the marketing industry.
• Take advantage of extracurricular opportunities: Manchester Met offers a range of extracurricular activities, such as industry talks, networking events, and internship programmes. Participating in these opportunities can broaden your understanding of the marketing field, expand your professional network, and provide practical experience that complements your coursework.