My profile

Biography

Jennie is Head of Accreditations, Head of Engaged Scholarship and Head of Impact in the Faculty of Business and Law at Manchester Metropolitan University. A strategic leader in various aspects of engagement and knowledge exchange, I have a significant track record of singlehandedly designing and winning over £14M of transformative programmes for the Centre for Enterprise and Manchester Met.

I have a significant national and international profile in knowledge exchange leadership and innovation, including a recent invitation to give the keynote speech at the University of West London’s inaugural Knowledge Exchange conference, and directing Praxis Auril’s Foundations of Knowledge Exchange as well as developing a UK wide Knowledge Exchange Skills Framework.

I have been invited to be an expert reviewer with the European Commission on innovation eco-systems, a member of the ESRC’s Peer Review College for Impact Acceleration Accounts and a national Knowledge Exchange Framework evaluator.

Under my leadership, the Business School has achieved re-accreditation with AACSB, EQUIS and AMBA, creating the triple crown of elite global accreditations, awarded to 1% of Business Schools. The emphasis on impact in each of our top 3 accreditations is a key part of our success.

I am passionate about connecting the university, research and education with society and business, as well as developing excellence and engagement in our triple accreditation portfolio.  Jennie has a national and international reputation for knowledge exchange, accreditation excellence and impact.

Consultancy and advisory roles

I have provided consultancy to small firms on bid writing and business development.

I have also provided pro bono workshops for business, the NHS, Pro Manchester and student entrepreneurs on bidding.

Prizes and awards

Praxis Auril Award for Knowledge Exchange Volunteer of the Year, 2020

The Pro Vice Chancellor’s Award for accreditations leadership, 2022

The University of Manchester - Alice Fay Entrance Scholarship, The Classical Prize, The Conway Prize, and the Prize for Latin at The University of Manchester, 1999 - 2002

Best poster presentation at the Society for Research in Higher Education Conference, 2015

Best Bid - Research and Knowledge Exchange, the Institute of Small Business and Entrepreneurship, 2012

Membership of professional associations

Board, Non-exective Director - PraxisAuril

Headshot

Projects

The Chartered Association of Business Schools (CABS) Knowledge Exchange in Business Schools research project, 2022 - 2023, with Dr Padmali Rodrigo and Dr Matt Sutherland, Northumbria University, Co-I

Innovate UK funded The Centre for Digital Innovation, 2023 - 2025, PI

ESRC funded The Good Employment Learning Lab, Co-Investigator, 2020 - 2022

ERDF funded Manchester Fuel Cell Innovation Centre: https://www2.mmu.ac.uk/fuel-cell/ 

I developed a partnership with the Growth Company and designed The Manchester High Growth Network, supporting small firms with high growth potential: https://www2.mmu.ac.uk/business-school/business/sme-support/greater-manchester-high-growth-network/

I developed our partnership and our delivery of the Cheshire and Warrington Business Growth Programme: https://www2.mmu.ac.uk/business-school/business/sme-support/cheshire-and-warrington-business-growth-programme/

I designed and set up Smart Cheshire, a programme to support businesses to innovate: https://www2.mmu.ac.uk/business-school/business/sme-support/smart-cheshire-innovation-programme/

Mentioned as an example of good practice in SME support in the Witty Review, i designed and led a consortium to deliver The Knowledge Action Network across the North West: https://www2.mmu.ac.uk/business/our-expertise/business-sectors/education/knowledge-action-network.php

I have also developed a range of European partnership programmes, including:

FINCODA supported partners across Europe to measure innovation competency in students: https://www.fincoda.eu/ 

ESSENCE developed joint innovative curriculum for Smart Sustainable Cities across Europe with 5 universities: https://moodle.essence.hu.nl/ 

DiTEM enabled micro firms to take up technology across Europe: https://www2.mmu.ac.uk/business-school/business/sme-support/ditem/ 

I developed and led a 4 country partnership in delivery of the Leonardo funded SLIM project - Stimulating Learning for Ideas to Market: http://www.e-sgh.com/slim/resources/Case_Studies.pdf 

Research outputs

My PhD is exploring the Evoluation of the Public Intellectual, and I am a qualitative researcher.

  • Books (authored/edited/special issues)

    Shorley, J.F. (2014) Stimulating Learning for Idea-to-Market (SLIM) Ideas To Market. Manchester Metropolitan University, Manchester, England.

  • Reports

    Shorley, J.F., Martin, L. (2015) Knowledge Action Networks. ERDF.

    Martin, L., Shorley, J.F., Schofield, C. (2013) Sharing and Building University and Business Perspectives of How to Enable High Growth in Small Firms. ESRC.

    Martin, L.M., Shorley, J. (2013) Impact Models. JISC.

  • Journal articles

    Shorley, J.F. (2017) 'KEC Matters - Mentoring.' KEC Matters, (4 AW 17/18) pp. 12-12.

    McNeill, T.A., Kahtun, A., Giddens, C., Shorley, J. (2014) 'In For The Long Haul: Models of Sustained Graduate Support and Education.' Industry and Higher Education, 28(6) pp. 417-425.

  • Conference papers

    Shorley, J., Giddens, C. (2014) 'European University-Industry Perspectives: Small to Medium Enterprise (SME) Support and Enterprise Education.' In Institute for Small Business and Entrepreneurship (ISBE) 2014. Manchester, United Kingdom, 5/11/2014 - 6/11/2014.

    Dabic, P.M., Shorley, J.F. (2013) 'SME Surveys Into Learning Needs to Take Ideas to Market.' In ISBE Conference 2013. Cardiff, Wales, UK, 13/11/2013 - 14/11/2013.

    Shorley, J.F. (2013) 'Business Engagement, Research Impact and Academic Identity.' In ISBE Conference 2013. Cardiff, Wales, UK, 13/11/2013 - 14/11/2013.

    McNeill, T., Khatun, A., Giddens, C., Beaven, Z., Shorley, J. (2013) 'In For The Long Haul: Models of Sustained Graduate Support and Education.' In Institute for Small Business and Entrepreneurship. 11/11/2013 - 13/11/2013.

    Shorley, J.F. (2013) 'Academic Identity, Enterprise and Research Impact.' In CARPE Conference 2013. Manchester, UK, 4/11/2013 - 7/11/2013.

    McNeill, T., Khatun, A., Giddens, C., Beaven, Z., Shorley, J. (2013) 'In For The Long Haul - Models of Sustained Graduate Support and Education.' In 2nd Consortium on Applied Research and Professional Education (CARPE) Conference. Manchester, UK, 4/11/2013 - 6/11/2013.

    Shorley, J.F. (2013) 'Bringing Universities Closer to Business.' In The Warsaw School of Economics World Economics Research Centre Conference. Warsaw School of Economics, Warsaw, Poland, 6/6/2013 - 7/6/2013.

    Shorley, J.F., Turner, P. (2012) 'Public Sector Procurement.' In Pro-Manchester Skills Masterclass Series. Pro-Manchester, Manchester, UK, 1/6/2012 - 1/6/2012.

    Turner, P., Martin, L.M., Shorley, J. (2012) 'Enterprise and Exploration.' In Apeldoorn Dutch British Dialogue Conference. MMU, Manchester, UK, 17/3/2012 - 17/3/2012.

    Shorley, J.F. (2011) 'Organisation and hosting.' In International workshop on learning innovations. 4 universities, 1/1/2011 - 1/1/2011.

  • Other

    Shorley, J.F. (2011) Ivory Towers and Islands of Excellence - Business Schools and UK Funding Policy.