Dr Chloe Steadman
Senior Lecturer in Marketing
My profile
Biography
Who I am
I attained my PhD in Consumer Research from the University of Manchester in 2017, which explored the interrelations between bodies and time within the context of tattoo consumption. Following my PhD, I worked as a post-doctoral researcher at the Institute of Place Management based at Manchester Metropolitan University (for which I still work as a Research Associate), learning more about research impact within the context of place-related research, before starting my current lecturing role at MMU.
I conduct research on the themes of consumer culture, the body, time, place, and atmospheres, using a range of qualitative methodologies. And am part of the IPM team leading the national High Streets Task Force.
As a Senior Lecturer in Marketing, I am unit leader of Level 5 Consumption Behaviour and Level 7 Place Research, and am also a UG/PG/PhD dissertation supervisor. I am the programme leader for the postgraduate courses in Place Management and Leadership. I am also the Knowledge Platform Lead for Place Management Research.
Prizes and awards
I won the Best Paper in Track award at the 2016 Academy of Marketing Conference.
I was awarded the President’s Doctoral Scholar Award as a PhD student at the University of Manchester.
I won programme prizes at the University of Manchester for top second and final year grades on the Management (Marketing) Undergraduate Programme, as well as the Brenda McLellan Dissertation Prize.
Editorial Board membership
I am on the editorial board for the Journal of Marketing Management and the Journal of Place Management and Development.
Membership of professional associations
Associate, Institute of Place Management.
Academy of Marketing.
Fellow, Higher Education Academy.
Impact
I co-wrote and featured in an impact case study for REF 2021 entitled: Transforming the Vitality and Viability of the UK’s High Streets, which was rated as either 3 or 4*.
You can read a summary of the impact featured in the impact case study here.
Projects
I am currently conducting research using multi-sensory methods to study Blackpool North Pier’s atmospheres.
I am also involved in the national High Streets Task Force for UK government, leading on the resource library which you can see here.
Teaching
I am programme leader of Place Management and Leadership postgraduate courses.
I am unit leader for L5 Consumption Behaviour and L7 Place Research.
I am also a UG/PG/and PhD dissertation supervisor.
Supervision
I am interested in supervising qualitative PhD projects around the following topics:
- The body and consumption.
- Affect and atmospheres.
- Time and consumption.
- Consumption, death, and memorialisation.
- Consuming on the high street.
Research outputs
My primary research interests revolve around the intersections between consumer culture and the body, time, place, and atmospheres, using a range of qualitative methodologies. My most recent research looks at place atmospheres, craft beer festivals, and football consumption.
I am also involved with the High Streets Task Force, which IPM received £8.6 million of funding from national government to lead over the next 5 years, to revitalise high streets and town centres across England, leading on the resource library.
I am the Knowledge Platform Lead for Place Management Research (November 2023 - present) and I was the Profile and Engagement Coordinator for the Business Transformations Research Centre (October 2021 - July 2023).
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Books (authored/edited/special issues)
Steadman, C., Coffin, J. (2024) Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces. London: Routledge.
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Chapters in books
Steadman, C., Coffin, J. (2024) 'Consuming atmospheres: a journey through the past, present, and future of atmospheres in marketing.' In Steadman, C., Coffin, J. (ed.) Consuming Atmospheres: designing, experiencing, and researching atmospheres in consumption spaces. London: Routledge, pp. 1-18.
Kanellopoulou, E., Ntounis, N. (2024) 'The atmospheric tensions of Ljubljana’s urban squats: consumption in the lawscape.' In Steadman, C., Coffin, J. (ed.) Consuming Atmospheres: designing, experiencing, and researching atmospheres in consumption spaces. London: Routledge, pp. 137-156.
Steadman, C. (2024) 'Using multi-sensory methods to study atmospheres.' In Steadman, C., Coffin, J. (ed.) Consuming Atmospheres: designing, experiencing, and researching atmospheres in consumption spaces. London: Routledge, pp. 187-202.
Steadman, C., de Jong, A. (2022) 'Atmospheres of belonging? Exploring ambient power through Manchester’s craft beer festivals.' In Smith, A., Osborn, G., Quinn, B. (ed.) Festivals and the City: The Contested Geographies of Urban Events. London: University of Westminster Press, pp. 111-128.
Millington, S., Steadman, C., Roberts, G., Medway, D. (2021) 'The Tale of Three Cities: Place branding, scalar complexity and football.' In Medway, D., Warnaby, G., Byrom, J. (ed.) A Research Agenda for Place Branding. Edward Elgar,
Steadman, C.V., Banister, E., Medway, D. (2016) 'Inking Immortality: Exploring the Relations Between (Tattooed) Bodies, Time, and the Permanence/Change Dialectic.' In Moreau, P., Putoni, S. (ed.) Advances in Consumer Research. pp. 637-638.
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Reports
Parker, C., Millington, S., Roberts, G., Steadman, C., Quin, S., Ntounis, N. Vital and Viable Harpurhey. Manchester: Institute of Place Management.
Steadman, C., Parker, C., Urquhart, C. Bringing Big Data to Small Users: Dashboard Usability Report.
Millington, S., Ntounis, N., Parker, C., Quin, S., Roberts, G., Steadman, C. High Street 2030: Achieving change. Institute of Place Management.
Cotterill, E., Grail, J., Mitton, C., Ntounis, N., Parker, C., Quin, S., Smith, D., Steadman, C., Warnaby, G. A state-of-the-art review of Business Improvement Districts in the UK: Setting the agenda for policy, practice and research. Institute of Place Management.
Millington, S., Roberts, G., Steadman, C., Ntounis, N., Parker, C., Quin, S. Vital and Viable Chorlton.
Quin, S., Steadman, C. Vital and Viable Louth.
Ntounis, N., Parker, C., Quin, S., Turness, C., Steadman, C., Warnaby, G. An Independent Review of Scottish BIDs.
Millington, S., Ntounis, N., Roberts, G., Sonderland-Saga, R., Steadman, C. (2022) Cheadle Hulme: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Sonderland-Saga, R., Steadman, C. (2022) Cheadle: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Songerland-Saga, R., Steadman, C. (2022) Romiley: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Sonderland-Saga, R., Steadman, C. (2022) Marple: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Sonderland-Saga, R., Steadman, C. (2022) Edgeley: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Sonderland-Saga, R., Steadman, C. (2022) Reddish: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Sonderland-Saga, R., Steadman, C. (2022) Hazel Grove: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Ntounis, N., Roberts, G., Saga-Sonderland, R., Steadman, C. (2022) Bramhall: Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Roberts, G., Steadman, C., Parker, C., Quin, S., Ntounis, N. (2020) Vital and Viable Manchester District Centres. Institute of Place Management.
Millington, S., Roberts, G., Steadman, C., Parker, C., Quin, S., Ntounis, N. (2019) Vital and Viable Withington. Institute of Place Management.
Parker, C., Millington, S., Roberts, G., Steadman, C., Quin, S., Ntounis, N. (2019) Vital and Viable Gorton. Manchester: Institute of Place Management.
Millington, S., Roberts, G., Steadman, C., Ntounis, N., Parker, C., Quin, S. (2019) Vital and Viable Stockport District Centres. Institute of Place Management.
Millington, S., Steadman, C. (2018) Vital and Viable Ashford: Ashford Workshop. Institute of Place Management.
Parker, C., Millington, S., Roberts, G., Steadman, C., Quin, S., Ntounis, N. (2018) Vital and Viable Northenden. Institute of Place Management.
Millington, S., Medway, D., Steadman, C., Roberts, G. (2017) Drivers of Atmosphere at the Etihad Stadium. Manchester: Institute of Place Management.
Parker, C., Ntounis, N., Steadman, C., Medway, D. (2017) Vital and Viable Neighbourhood Centres Parts I and II.
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Internet publications
Steadman, C. (2023) Blog article: Memorial tattoos study - Remembering lost loved ones through the body. https://www.mmu.ac.uk/news-and-events/news/story/?id=15945.
Steadman, C. (2022) Beer and belonging: An interview with Dr Chloe Steadman. https://cambridgecompassmagazine.wordpress.com/2022/04/02/beer-and-belonging-an-interview-with-dr-chloe-steadman/.
Steadman, C., Millington, S. (2021) Euro 2020: How the Wembley atmosphere reminds us of the importance of crowds. https://www.mmu.ac.uk/news-and-events/news/story/14223/.
Steadman, C. (2020) Community in times of crisis: IPM staying connected in virtual places. http://blog.placemanagement.org/2020/04/08/community-in-times-of-crisis-ipm-staying-connected-in-virtual-places/.
Steadman, C. (2018) TEDx Macclesfield event: Building community; strengthening places. http://blog.placemanagement.org/2018/07/25/tedx-macclesfield-community-places/.
Roberts, G., Steadman, C., Medway, D., Millington, S. (2018) Rethinking place atmospheres: Manchester City Football Club project. http://blog.placemanagement.org/2018/05/02/rethinking-place-atmospheres-manchester-city-football-club-project/.
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Journal articles
Millington, S., Steadman, C., Ntounis, N. (2024) 'Reflections from the Business School’s margins: on doing engaged scholarship.' Dialogues in Urban Research,
de Jong, A., Varley, P., Steadman, C., Medway, D., Longvanes, L. 'More-than-food tourism.' Tourist Studies,
Edensor, T., Millington, S., Steadman, C. (2023) 'Making the football stadium homely: Manchester City’s relocation from Maine Road to the Etihad.' Emotion, Space and Society, 49pp. 100971-100971.
Steadman, C. (2023) 'Remembering and anticipating researcher vulnerability: an autoethnographic tale.' Journal of Marketing Management,
Steadman, C., Banister, E., Medway, D. (2023) 'Consumers’ interplays between solidity and liquidity in life: insights from tattoo consumption.' Journal of Business Research, 164pp. 113968-113968.
Steadman, C., Medway, D., de Jong, A., Varley, P. (2023) 'From flesh to food: exploring consumers’ fluctuations in hysteresis.' Marketing Theory,
Steadman, C., Medway, D., Banister, E. (2023) 'Consuming memorial tattoos: the body as marketplace object?.' Consumption, Markets and Culture,
Steadman, C., Millington, S. (2022) 'Researching with places: on using engaged scholarship in marketing.' Qualitative Market Research: an international journal, 25(5) pp. 646-661.
de Jong, A., Steadman, C. (2021) '(Re)crafting belonging: cultural-led regeneration, territorialization and craft beer events.' Social and Cultural Geography, 24(2) pp. 292-310.
Ntounis, N., Parker, C., Skinner, H., Steadman, C., Warnaby, G. (2021) 'Tourism and Hospitality industry resilience during the Covid-19 pandemic: evidence from England.' Current Issues in Tourism, 25(1) pp. 46-59.
Edensor, T., Millington, S., Steadman, C., Taecharungroj, V. (2021) 'Towards a comprehensive understanding of football stadium tourism.' Journal of Sport and Tourism, 25(3) pp. 217-235.
Platt, L., Medway, D., Steadman, C. (2020) 'Processional walking : theorising the 'place' of movement in notions of dwelling.' Geographical Research, 59(1) pp. 106-117.
Varley, P., Steadman, C., Sjolander Lindqvist, A. (2020) 'From place to plate... and back again: editorial reflections on the complex entanglements between place and gastronomic development.' Journal of Place Management and Development, 13(2) pp. 101-104.
Steadman, C., Roberts, G., Medway, D., Millington, S., Platt, L. (2020) '(Re)thinking place atmospheres in marketing theory.' Marketing Theory, 21(1) pp. 135-154.
Grail, J., Mitton, C., Ntounis, N., Parker, C., Quin, S., Steadman, C., Warnaby, G., Cotterill, E., Smith, D. (2020) 'Business Improvement Districts in the UK: A Review and Synthesis.' Journal of Place Management and Development, 13(1) pp. 73-88.
Steadman, C.V., Banister, E., Medway, D. (2018) 'Ma(r)king memories: Exploring embodied processes of remembering and forgetting temporal experiences.' Consumption, Markets and Culture, 22(3) pp. 209-225.
Medway, D., Roberts, G., Steadman, C. (2018) 'Editorial.' Journal of Place Management and Development, 11(1) pp. 2-5.
Roberts, G., Parker, C., Steadman, C.V. (2017) '4th International Institute of Place Management Biennial Conference, "Inclusive Placemaking".' Journal of Place Management and Development, 10(5) pp. 521-524.
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Conference papers
Steadman, C. (2023) 'Researching with Local High Streets: An Account of Using Engaged Scholarship.' In Regional Studies Association. Ljubljana, 14/6/2023 - 17/6/2023.
Steadman, C. (2023) 'Reflections on understanding atmospheres through multisensory methods.' In Academy of Marketing Conference. University of Birmingham, 4/7/2023 - 6/7/2023.
Steadman, C., Millington, S. (2022) 'On using engaged scholarship to research with local high streets.' In Royal Geographical Society. Newcastle, 30/8/2022 - 2/9/2022.
Steadman, C. (2022) 'The Argument For Engaged Scholarship In Consumer Research For Social Impact.' In Academy of Marketing. 4/7/2022 - 7/7/2022.
Steadman, C., de Jong, A. (2021) 'Belonging, borders, and beer: Exploring the ambient power of places through urban craft beer festivals.' In Royal Geographical Society Conference. 31/8/2021 - 3/9/2021.
Steadman, C., de Jong, A. (2021) '(Re)crafting belonging: On territorology at craft beer events.' In Leisure Studies Association Conference. Virtual, 6/7/2021 - 8/7/2021.
Steadman, C., de Jong, A. (2020) 'Geographies of belonging in urban spaces of alcohol consumption.' In RGS conference virtual track - Festivals and the City. 1/9/2020 -
Steadman, C., DeJong, A. (2019) 'Place, gender, and belonging: The case of craft beer consumption.' In Institute of Place Management Annual Conference. Australia, 7/11/2019 - 8/11/2019.
Steadman, C. (2019) 'Revisiting Researcher Vulnerability: Towards a Temporalised Understanding of Vulnerability in (Impactful) Research Projects.' In Academy of Marketing. London,
Steadman, C., Roberts, G., Millington, S., Parker, C. (2019) 'Towards an anatomy of district centres.' In 6th Corfu Symposium on Managing and Marketing Places. Corfu, 6/5/2019 -
Millington, S., Steadman, C., Medway, D., Roberts, G. (2019) 'One club for all: Football, branding, and place.' In 6th Corfu Symposium on Managing and Marketing Places. Corfu, 6/5/2019 -
Steadman, C.V., Roberts, G. (2018) '(Un)making Places: Dystopic/Utopic Places, Time, and Atmospheric Ruptures.' In 5th Corfu Symposium on Managing & Marketing Places. Corfu, 16/4/2018 - 19/4/2018.
Parker, C., Steadman, C. (2017) 'Proceedings of the 4th Institute of Place Management International Conference.' 4/9/2017 - 4/9/2017. Steadman, C. (ed.) Institute of Place Management,
Steadman, C.V., Banister, E., Medway, D. (2017) 'Developing a Temporalised Understanding of the Body in Consumer Culture.' In 9th Interpretive Consumer Research Workshop. Stockholm, 26/4/2017 - 27/4/2017.
Steadman, C.V., Banister, E., Medway, D. (2017) 'Vilifying Vulnerability?: An Ethnographic Exploration of the Relations Between Bodies, Temporality, (Im)mortality, and Consumer Culture.' In British Sociological Association Annual Conference. Manchester, 4/4/2017 - 6/4/2017.
Steadman, C.V., Banister, E., Medway, D. (2016) 'Who Wants To Live Forever? Exploring The Entanglements Between Bodies, Time, and Consumption Practices.' In Academy of Marketing Conference. Newcastle, 4/7/2016 - 7/7/2016.
Steadman, C., Banister, E., Medway, D.J. (2016) 'Inking Immortality: Exploring the Relations Between (Tattooed) Bodies, Time, and the Permanence/Change Dialectic.' 44. 27/10/2016 - 30/10/2019. Association for Consumer Research; 1999, pp. 637-638.
Steadman, C.V., Banister, E., Medway, D. (2015) 'Temporality Matters: Exploring the Entanglements Between Ageing (Tattooed) Bodies, Temporalities, and Narratives with Paul Ricoeur.' In 8th Interpretive Consumer Research Workshop. Edinburgh, 16/4/2015 - 17/4/2015.
Steadman, C.V., Banister, E., Medway, D. (2014) 'Temporal Bodies: Exploring How Tattoo Consumers Negotiate the Intricate Permanence/Impermanence Dialectic.' In British Sociological Association: Researching Bodies Conference. London, 28/11/2014 - 28/11/2014.
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Other
Steadman, C., Parker, C., Millington, S., Ntounis, N., colledge, M., iain, N., Sewell, M., Barratt, J. Evidence submitted by the Institute of Place Management to the House of Lords Inquiry into High Streets in Small Towns and Cities.
Varley, P., Steadman, C., Sjölander-Lindqvist, A. (2020) Special Issue: From Place to Plate: Gastronomy and Rural Entrepreneurship.