Dr Costas Theodoridis
Deputy Head of Department
My profile
Biography
Dr Costas Theodoridis is a Senior Lecturer in International Retail Marketing in the Department of Marketing, International Business and Tourism at Manchester Metropolitan University Business School (MMUBS). He is the joint Interim Head and the Deputy Head of the Department. He has a first degree in Marketing from the Technological Educational Institution of Thessaloniki, a PgDip in Business and Management and an MBA (Marketing) from Nottingham Trent University, a MRes and a PhD in Retail Strategy (externally funded by the Greek State Scholarship Foundation) from Manchester Metropolitan University. He is an associate fellow of the Higher Education Academy and the Institute of Place Management and an Affiliate Member of the Chartered Management Institute. He is an external examiner for University of Plymouth and University of Central Lancashire. He has acted as an external adviser for a number of HE institutions in the UK and overseas. He is a visiting professor at the Helsinki School of Business and has held similar roles for other institutions overseas. He has supervised PhDs and has acted as a KTP advisor and supervisor.
Other academic service (administration and management)
I am also supervising UG, PG and PhD students and act as academic supervisor for Placement Students.
External examiner roles
I am an external examiner for the Universities of Plymouth and Central Lancashire. In the past, I held similar roles for the University of Derby, Cumbria, Harper Adams, University of Wales, Staffordshire University, Middlesex University and I have also held advising roles for the University of East London and Leeds Beckett University.
Membership of professional associations
Associate of the Institute of Place Management
Associte of the Higher Educacation Academy
Affeliate of the Chartered Management Institute
Projects
I have worked in a number of national and international marketing projects. Currently, I was involved as a KTP supervisor with a project that looked into the use of the big data consumer durables retail SMEs.
Teaching
Unit Leader for the L7 “International Marketing” and L6 “Strategy, Digital and Leadership in Retail” and “Contemporary Retail Strategy”.
Supervision
I have completed the doctoral supervision of researchers in the areas of retail, SMEs, and place management. I am currently supervising two PhD students who do research in the area of place marketing and management, consumer behaviour, and digital marketing.
Research outputs
My major area of research expertise is the retail strategy and particularly the area of retail location and place. I have also published research on consumer behaviour, research methodology, and decision-making.
Costas is a Fellow of RKE. His research focuses on retail strategy with particular reference to the response of retailers to changing and uncertain environments. He has also published research in the areas of consumer behaviour, SME strategy, competitive intelligence and other marketing related fields.
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Chapters in books
Theodoridis, C. (2014) 'A Phenomenological Case Study: Strategy Development in Small and Medium Retail Enterprises in Greece During Recession.' SAGE Research Methods Cases.
Gatsoris, L., Priporas, C.V., Theodoridis, C.C. (2014) 'Competitive Intelligence Organization in Practice: The Case of a Multinational Retailer.' In Vrontis, D., Sakka, G. (ed.) Management Innovation, Entrepreneurship and Human Resource Management Practices: A Global Perspective. Newcastle Upon Tyne, UK: Cambridge Scholars Publishing,
Theodoridis, C.C., Priporas, C. (2013) 'Strategic Decision-Making During Uncertainty: Implications for SMEs.' In Vrontis, D., Thrassou, A. (ed.) Innovative Business Practices: Prevailing a Turbulent Era. Newcastle Upon Tyne, UK: Cambridge Scholars Publishing,
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Internet publications
Theodoridis, C.C. (2014) Phenomenological Case Studying: Strategy Development in Greek Retail SMEs During Recession.
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Journal articles
Theodoridis, C., Warnaby, G., Hehir, A. 'Exploring the effect of custodians’ behaviour on the town centre paradigm.' Environment and Planning C: Government and Policy,
Hehir, A., Warnaby, G., Theodoridis, C. (2022) 'Exploring the concept of town centre paradigms and how they impact on town centre retail landscapes.' Environment and Planning C: Politics and Space, 41(1) pp. 37-55.
Theodoridis, C., Ntounis, N., Pal, J. (2017) 'How to reinvent the High-Street: evidence from the HS2020.' Journal of Place Management and Development, 10(4) pp. 380-391.
Theodoridis, C., Bennison, D. (2009) 'Complexity theory and retail location strategy.' International Review of Retail, Distribution and Consumer Research, 19(4) pp. 389-403.
Theodoridis, C.D., Priporas, C.V. (2009) 'Store choice in computer retailing: The case of home users in Greece.' EuroMed Journal of Business, 4(1) pp. 58-68.
Theodoridis, C.C. (2005) 'Does Corporate Strategy Constitute the Way to Achieve Corporate Competitiveness? The Case of SMEs.' The Greek Academy of Business Administration Review, 3(2) pp. 33-45.
Theodoridis, C.C. (2004) 'The Greek Market of Electrical Appliances - Factors Determining the Buying Behaviour of Greek Consumers.' Academy Review of Greek Administration, 2(1) pp. 39-47.
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Conference papers
Theodoridis, C., Kayas, O. (2019) 'Connecting place managers to places: The challenge of moving beyond tacit knowledge informed placemaking decisions.' In 6th Corfu Symposium on Managing & Marketing Places. Corfu,
Theodoridis, C. (2018) 'Supporting Local Shopping Provisioning Through the Creation of a Sense of Place: The Role of Weak and Strong Ties in Networks.' In 5th Corfu Symposium on Managing and Marketing Places. Corfu, Greece, 7/5/2018 - 7/5/2018.
Theodoridis, , Lloveras, J. (2017) 'Supporting local shopping provisioning through the creation of a sense of place: The role of (actor) networks and networking.' In 4th Institute of Place Management International Conference. Manchester, 7/9/2017 - 8/9/2017.
Theodoridis, C., Boutsouki, C. (2017) 'Patronage patterns of the pharmacy consumers: a segmentation study in Greece.' 21/6/2017 - 24/6/2017.
Theodoridis, C., Kayas, O.G. (2017) 'Place Management decision-making under uncertainty: Evidence from the UK and Ireland.' 24/4/2017 - 28/4/2017.
Theodoridis, C. (2016) 'The Impact of Service Quality on The Patronage of Pharmacies During Economic Crisis: Evidence From a Pilot Study in Greece.' In 23rd International Conference on Recent Advances in Retailing and Consumer Services Science. Edinburgh, Scotland, UK, 4/7/2016 - 4/7/2016.
Theodoridis, C., Boutsouki, C. (2016) 'The impact of service quality on the patronage of pharmacies during economic crisis: evidence from a pilot study in Greece.' 22/6/2016 - 24/6/2016.
Theodoridis, C. (2016) 'The impact of service quality on the patronage of pharmacies during economic crisis: evidence from a pilot study in Greece.' 11/7/2016 - 14/7/2016. The European Institute of Retailing and Services Studies,
Theodoridis, C. (2015) 'Understanding Town-centres as Systems: A Theory Development Exercise.' In Academy of Marketing Conference 2015. Limerick, Ireland, 7/7/2015 - 9/7/2015.
Theodoridis, C. (2015) 'A discussion on the appropriateness of the employment of the Complex Adaptive Systems theory for the research of Central Retail Locations.' European Association for Education and Research in Commercial Distribution (EAERCD),
Theodoridis, C. (2014) 'Succeeding During Recession: Lessons From Greek SME Retailers.' In 2nd International Conference on Contemporary Marketing Issues. Athens, Greece, 18/6/2014 - 20/6/2014.
Theodoridis, C., Priporas, C.V. (2013) 'EMERGING IMPLICATIONS OF THE DEREGULATION OF THE PHARMACY RETAIL SECTOR IN GREECE: THE PHARMACISTS' PERSPECTIVE.' In 6th Annual EuroMed Conference of the EuroMed-Academy-of-Business. Cascais, PORTUGAL, 23/9/2013 - 24/9/2013. Vrontis, D., Weber, Y., Tsoukatos, E. (ed.) EUROMED PRESS, pp. 2305-2318.
Theodoridis, C., Bennison, D. (2012) 'Self-Organisation as a Source of Competitive Advantage for Retail SMEs: A Case-Study from Greece.' In Nineteenth International Conference on Recent Advances in Retailing and Consumer Services Science. Vienna, Austria, 1/7/2012 - 1/7/2012.
Theodoridis, C. (2012) 'Greek Pharmacy Retailing in Transition: Some Preliminary Evidence.' In 1st International Conference on Contemporary Marketing Issues. Thessaloniki, Greece, 13/6/2012 - 15/6/2012.
Theodoridis, C., Bennison, D. (2011) 'Exploring Strategic Decision-Making in Retail SMEs During Turbulent Times: A Greek Case Study.' In Sixteenth International Conference on Research in the Distributive Trades. Parma, Italy, 1/7/2011 - 1/7/2011.
Theodoridis, C., Bennison, D. (2009) 'Complexity in Retail Organisations: An Empirically Informed Discussion With Particular Reference to Retail Location Strategy.' In Fifteenth International Conference on Research in the Distributive Trades. Surrey, United Kingdom, 1/7/2009 - 1/7/2009.
Theodoridis, C., Priporas, C.V. (2008) 'The Determinants of Customer Loyalty in the Mobile Telecommunication Sector in Greece.' In EuroMed 2008 Annual Conference. Marseille, France, 17/11/2008 - 18/11/2008.
Theodoridis, C. (2007) 'Retail Location Decision-Making Under Uncertainty: The Case of the Greek Retailing Sector.' In Fourteenth International Conference on Research in the Distributive Trades. Saarbrucken, Germany, 1/7/2007 - 1/7/2007.
Kamenidou, E., Priporas, C.V., Theodoridis, C. (2004) 'Are Really the Grocery End-Users Ready to Place Orders via Internet?.' In 2004 HAICTA Conference. Thessaloniki, Greece, 1/6/2004 - 1/6/2004.
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Other
Theodoridis, C. (2019) Guest Editorial in International Journal of Retail & Distribution Management.
Press and media
Media appearances or involvement
My work has appeared in the local and national media. I have commented the retail news for local newspapers, industry press, and national media including the BBC radio shows.