My profile

Biography

Lorraine is a Lecturer in the Sports Policy Unit. Her research expertise lies in sports business management. Lorraine gained her PhD from Manchester Metropolitan University. Her doctoral thesis titled ‘Boardroom, Boot Room and Beyond: the manifestation, destruction, and revival of a winning organisational culture’ explored cultural manifestation, perpetuation and change at Liverpool Football Club. Her research interests include organisational culture, human resource management, diversity, belonging and inclusion. Lorraine is currently a Trustee at Access Sport a charity working to combat exclusion in sports.

Teaching

Lorraine’s expertise covers a wide range of teaching experience, having previously designed, lead and/or delivered units on the following topics:

Managing Sports Organisations 

Global Sports Sponsorship 

Sports Marketing 

Sports Business and Management

Global Sports

Sports Events Management

Sports Operations Management 

Sports Enterprise 

Presently, Lorraine is the unit leader for Global Sports Sponsorship, Managing Sports Organisations and Sports Operations Management.

Research outputs

Brannagan, P.M., Reiche, D., Bedwell, L. ‘Mass social change and identity hybridization: the case of Qatar and the 2022 FIFA World Cup.’ Identities: Global Studies in Culture and Power, pp. 1-19.