My profile

Biography

Dr. M. Claudia tom Dieck is a Reader in XR and Project Manager at the Creative AR VR Hub at Manchester Met. She is one of the founders and programme chair of the annual International XR-Metaverse Conference. She is extremely passionate about augmented, virtual and extended realities and their impact on societies; having published more than 80 peer-reviewed journal and conference papers and book chapters. She has also co-edited six books for Springer, one of them being Springer’s most downloaded book in Business and Management in 2018. Over the years, she has led and managed a number of projects such as Manchester Art Gallery Google Glass; Manchester Jewish Museum AR (Heritage Lottery Funded); Renegade Fortress MR Fire Marshall Training (Innovation Voucher). The ARVR team at Man Met has received a number of best paper awards, including Best Paper Award in Journal of Marketing Theory and Practice in 2022; or the Emerald Literati Awards in 2018. We are looking for opportunities for future projects, research and funding applications in all areas of AR/VR and immersive tech.

Other Academic Service (Administration and Management)

2022 - Present: Postgraduate Research Lead - Department of Operations, Technology, Events & Hospitality Management

PhD supervision

I have capacity to supervise doctoral students in the areas of:

  • XR, immersive tech and Metaverse
  • Digital transformation
  • Digital marketing in tourism and hospitality 

Prizes and awards

  • Outstanding Paper Award in Journal of Marketing Theory and Practice 2022
  • IFITT Journal Paper of the Year Award 2019
  • Emerald Literati Award 2018 - Outstanding Paper, Journal of Place Management and Development
  • Outstanding Paper Award by Korean Hospitality and Tourism Academe for “The Role of Augmented Reality to Enhance Visitor Engagement at Science Festivals”
  • Runner-up for Best Paper for the Institute of Hospitality Education Research Award 2014 for “Acceptance of GPS-based Augmented Reality Tourism Applications”
  • ATHE Student Prize for best postgraduate student 2010

Editorial Board membership

International Journal of Contemporary Hospitality Management

International Journal of Technology Marketing

Tourism and Hospitality Research

Invited Speaker

  • MMU Malaysia – Guest seminar, Introduction to Augmented Reality, February 2021
  • ITB Berlin, AR Opportunities in Tourism, March 2019
  • Institute of Smart City, Shanghai University, XR Talk, October 2018
  • Institute of Directors (IOD) Conference Manchester, AR Talk, February 2017
  • VRAR World London, AR Talk, October 2016
  • EuroChrie, Innovative Research Methods, October 2016

Projects

KTPs

  • Deluxe Beds
  • Aspire

Please click here for a full list of projects

Teaching

- Introduction to Industry 4.0 (Lecturer)

- Business Technology Projects (Lecturer and Supervisor)

Supervision

Successful PHD supervision

Dr. Ella Cranmer - The development of an effective Business Model for the implementation of Augmented Reality in cultural heritage tourism: The case of Geevor

Dr. Natasha Moorhouse - Augmented and Virtual Reality Retail Experience in the Tourism Industry

Dr. Christos Pantelidis - Exploring Place Attachment Theory in VR of a Rural Destination: The effect of VR Experience on domestic tourist’s attachment to places

Dr. Pasi Tuominen - Measuring the effects of multi-sensory stimuli in the mixed reality environment for tourism value creation

Current PGR supervision

Alexandra Taylor - The metaverse and consumer wellbeing: a psychological perspective

Maria Alamgir - The use of of Virtual Reality for the enhancement of wellbeing

Justin Cho - Virtual Reality in legal education

Everton Barton - A usability study of XR/Metaverse to create awareness of Manchester as a Health Research Centre of Excellence

Research outputs

  • Books (authored/edited/special issues)

    Jung, T., tom Dieck, M.C., Loureiro, S. (2023) Extended Reality and Metaverse - Immersive Technology in Times of Crisis. Springer International.

    tom Dieck, M.C., Jung, T.H., Loureiro, S.M.C. (2021) Augmented Reality and Virtual Reality: New Trends in Immersive Technology. Springer.

    Jung, T., tom Dieck, M.C., Rauschnabel, P. (2020) Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World. Springer International Publishing.

    tom Dieck, M.C., Jung, T. (2019) Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer International Publishing.

    tom Dieck, M.C., Jung, T. (2019) Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer.

    Jung, T.H., tom Dieck, M.C. (2018) Augmented Reality and Virtual Reality: Empowering Human, Place and Business. http://www.springer.com/gb/book/9783319640266: Springer International Publishing.

  • Chapters in books

    Jung, T. (2023) 'What is the Metaverse? Challenges, Opportunities, Definition, and Future Research Directions..' Extended Reality and Metaverse. Springer, pp. 3-26.

    Cho, J., tom Dieck, M., Jung, T. (2023) 'What is the Metaverse? Challenges, opportunities, definition, and future research directions.' In Jung, T., tom Dieck, M., Loureiro, S.M.C. (ed.) Springer, pp. 3-26.

    Zhuang, Y., Qu, T., Wong, J., Wan, W., tom Dieck, M.C., Jung, T. (2020) 'Using 5G Mobile to Enable the Growing Slate of VR and AR Applications.' Augmented Reality and Virtual Reality. Springer,

    tom Dieck, M.C., Jung, T., Michopolou, E. (2019) 'Experiencing Virtual Reality in Heritage Attractions: Perceptions of Elderly Users.' Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer International Publishing,

    Moorhouse, N., Jung, T., tom Dieck, M.C. (2019) 'Tourism Marketers Perspectives on Enriching Visitors City Experience with Augmented Reality: An Exploratory Study.' Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer International Publishing,

    tom Dieck, M.C., Danny Han, D.I. (2019) 'Tourism and augmented reality: Trends, implications, and future directions.' Handbook of Globalisation and Tourism. pp. 235-246.

    tom Dieck, M., Jung, T., Michopoulou, E. (2018) 'Experiencing virtual reality in heritage attractions: Perceptions of elderly users.' The Power of AR & VR for Business. Springer,

    Jung, T., tom Dieck, M.C., Rauschnabel, A., Ascencao, M., Tuominen, P., Moilanen, T. (2018) 'Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage.' In Jung, T., tom Dieck, M.C. (ed.) Augmented and Virtual Reality Empowering Human, Place and Business.

    Han, D., Jung, T.H. (2018) 'Identifying tourist requirements for mobile Augmented Reality tourism applications in urban heritage tourism.' In Jung, T., tom Dieck, M.C. (ed.) Augmented Reality and Virtual Reality : empowering human, place and business. Springer, pp. 3-20.

    Moorhouse, N., tom Dieck, M.C., Jung, T.H. (2018) 'Technological innovations transforming the consumer retail experience: a review of literature.' In Jung, T., tom Dieck, M.C. (ed.) Augmented reality and virtual reality empowering human, place and business. Springer, pp. 133-144.

    Jung, T.H., tom Dieck, M.C., Rauschnabel, P., Ascencao, M., Tuominen, P., Moilanen, T. (2018) 'Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage.' In Jung, T., tom Dieck, M. (ed.) Augmented Reality and Virtual Reality: Empowering Human, Place and Business. Springer, pp. 247-258.

    Saoud, J., Jung, T.H. (2018) 'An ethical perspective of the use of Augmented Reality in the tourism industry.' In Jung, T., tom Dieck, M. (ed.) Augmented Reality and Virtual Reality : empowering human, place and business. Springer, pp. 33-46.

    Jung, T., tom Dieck, M.C. (2017) 'Enhancing Wearable Augmented Reality Visitor Experience through Social Media: A Case Study of Manchester Art Gallery.' Advances in Social Media for Travel, Tourism and Hospitality. Routledge,

    Moorhouse, N., tom Dieck, M.C., Jung, T. (2017) 'Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature.' In tom Dieck, M.C. (ed.) Augmented and Virtual Reality Empowering Human, Place and Business. Springer,

    Jung, T., tom Dieck, M.C., Lee, H.L., Chung, N.C. (2016) 'Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum.' Information and communication technologies in tourism 2016. Springer,

    Cranmer, E.C., Jung, T., tom Dieck, M.T.D., Miller, A.M. (2016) 'Understanding the Acceptance of Augmented Reality at an Organisational level: The Case of Geevor Tin Mine Museum.' Information and communication technologies in tourism 2016. Springer,

    Cranmer, E., Jung, T., tom Dieck, M., Miller, A. (2016) 'Understanding the Acceptance of Augmented Reality at an Organisational Level: The Case of Geevor Tin Mine Museum.' Information and Communication Technologies in Tourism.

    Leue, M.C., Jung, T.H., tom Dieck, D. (2015) 'Google Glass Augmented Reality: Generic Learning Outcomes for Art Galleries.' In Tussyadiah, I., Inversini, A. (ed.) Information and Communication Technologies in Tourism 2015. Springer International Publishing, pp. 463-476.

    Fountoulaki, P., Leue, M.C., Jung, T.H. (2015) 'Distribution Channels for Travel and Tourism: The Case of Crete.' In Tussyadiah, I., Inversini, A. (ed.) Information and Communication Technologies in Tourism 2015. Springer International Publishing, pp. 667-680.

  • Journal articles

    tom Dieck, M., Cranmer, E., Prim, A., Bamford, D. (2024) 'Can Augmented Reality (AR) applications enhance students’ experiences? Gratifications, engagement and learning styles.' Information Technology and People,

    Pantelidis, C., tom Dieck, M., Jung, T., Smith, P., Miller, A. (2024) 'Place attachment theory and virtual reality: the case of a rural tourism destination.' International Journal of Contemporary Hospitality Management,

    Taylor, A., tom Dieck, M.C., Jung, T., Cho, J., Kwon, O. (2024) 'XR and mental wellbeing: state of the art and future research directions for the Metaverse.' Frontiers in Psychology, 15

    tom Dieck, M.C., Jung, T., Lee, H., Chung, N. (2024) 'Social presence and experience economy: the effects of augmented and virtual reality in museums.' International Journal of Mobile Communications, 23(1) pp. 85-109.

    Dwivedi, Y.K., Kshetri, N., Hughes, L., Rana, N.P., Baabdullah, A.M., Kar, A.K., Koohang, A., Ribeiro-Navarrete, S., Bele, N., Balakrishnan, J., Basu, S., Behl, A., Davies, G.H., Duto, V., Dwivedi, R., Evans, L., Felix, R., Foster-Fletche, R., Giannakis, M., Gupta, A., Hinsch, C., Jain, A., Pate, N.J., Jung, T., Juneja, S., Kamra, Q., Mohamed AB, S., Pandey, N., Papagiannidis, S., Raman, R., Rauschnabel, P.A., Tak, P., Taylor, A., tom Dieck, M.C., Viglia, G., Wang, Y., Yan, M. (2023) 'Exploring the Darkverse: a multi-perspective analysis of the negative societal impacts of the Metaverse.' Information Systems Frontiers,

    Jung, T., Cho, J., Han, D.I.D., Ahn, S.J.G., Gupta, M., Gopal, D., Heo, C.Y., Loureiro, S.M.C., Sigala, M., Trunfio, M., Taylor, A., tom Dieck, M.C. (2023) 'Metaverse for service industries: Future applications, opportunities, challenges and research directions.' Computers in Human Behavior, pp. 108039-108039.

    Cranmer, E.E., tom Dieck, M.C., Jung, T. (2023) 'The role of augmented reality for sustainable development: Evidence from cultural heritage tourism.' Tourism Management Perspectives, 49pp. 101196-101196.

    Hwang, K., tom Dieck, M.C., Jung, T., Kwon, O. (2023) 'The influence of virtual reality on the experience of religious cultural heritage content.' Internet Research,

    tom Dieck, M., Cranmer, E., Prim, A., Bamford, D. (2023) 'The effects of augmented reality shopping experiences: immersion, presence and satisfaction.' Journal of Research in Interactive Marketing,

    Krey, N., tom Dieck, M., Wu, S., Fountoulaki, P. (2023) 'Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations.' Journal of Travel Research, 62(1) pp. 39-54.

    Rauschnabel, P., Babin, B., tom Dieck, M., Krey, N., Jung, T. (2022) 'What is Augmented Reality Marketing? Its definition, complexity, and future.' Journal of Business Research, 142

    Cranmer, E., Urquhart, C., tom Dieck, M.C., Jung, T. (2021) 'Developing Augmented Reality Business Models for SMEs in Tourism.' Information and Management, 58(8) pp. 103551-103551.

    Cranmer, E., Papalexi, M., tom Dieck, M., Bamford, D. (2021) 'Internet of Things: Aspiration, Implementation and Contribution.' Journal of Business Research, 139pp. 69-80.

    tom Dieck, M., Han, D. (2021) 'The role of immersive technology in Customer Experience Management.' Journal of Marketing Theory and Practice, 30(1) pp. 108-119.

    Yin, C.Z.Y., Jung, T., tom Dieck, M.C., Lee, M.Y. (2021) 'Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists.' Sustainability, 13(5)

    tom Dieck, M., Tom Dieck, D., Jung, T. (2021) 'Exploring usability and gratifications for virtual reality applications at festivals.' Event Management, 25(6) pp. 585-599.

    Jung, T., Claudia Tom Dieck, M., Lee, H., Chung, N. (2020) 'Relationships among beliefs, attitudes, time resources, subjective norms, and intentions to use wearable augmented reality in art galleries.' Sustainability (Switzerland), 12(20) pp. 8628-8628.

    Lee, H., Jung, T., tom Dieck, M., Chung, N. (2020) 'Experiencing Immersive Virtual Reality in Museums.' Information and Management, 57(5)

    Cranmer, E.E., tom Dieck, M.C., Fountoulaki, P. (2020) 'Exploring the value of augmented reality for tourism.' Tourism Management Perspectives, 35

    Jung, T., tom Dieck, M., Lee, H., Chung, N. (2020) 'Moderating Role of Long-term Orientation on Augmented Reality Adoption.' International Journal of Human-Computer Interaction, 36(3) pp. 239-250.

    Olya, H., Jung, T., tom Dieck, M., Ryu, K. (2020) 'Engaging Visitors of Science Festivals Using Augmented Reality: Asymmetrical Modelling.' International Journal of Contemporary Hospitality Management, 32(2)

    Han, D.I.D., Tom Dieck, M.C., Jung, T. (2019) 'Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism.' Leisure Studies, 38(5) pp. 618-633.

    Han, D., Jung, T., tom Dieck, M.C. (2019) 'Translating Tourist Requirements into Mobile AR Application Engineering Through QFD.' International Journal of Human-Computer Interaction, 35(19) pp. 1842-1858.

    Moorhouse, N., tom Dieck, M., Jung, T. (2019) 'An Experiential View to Children Learning in Museums with Augmented Reality.' Museum Management and Curatorship, 34(4) pp. 402-418.

    Han, D., tom Dieck, M. (2019) 'Calling for User-Centric VR Design Research in Hospitality and Tourism.' Hospitality and Society, 9(2) pp. 237-246.

    Tussyadiah, I., Wang, D., Jung, T.H., Tom Dieck, M.C. (2018) 'Virtual Reality, Presence, and Attitude Change: Empirical Evidence from Tourism.' Tourism Management, 66pp. 140-154.

    Tom Dieck, D., tom Dieck, M.C., Moorhouse, N., Jung, T. (2018) 'Tourists’ Virtual Reality Adoption: An Exploratory Study from Lake District National Park.' Leisure Studies, 37(4) pp. 371-383.

    Tussyadiah, I., Jung, T.H., tom Dieck, M. (2018) 'Embodiment of Wearable Augmented Reality Technology in Tourism Experiences.' Journal of Travel Research, 57(5) pp. 597-611.

    tom Dieck, M.C., Jung, T.H., Rauschnabel, P. (2018) 'Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective.' Computers in Human Behavior, 82pp. 44-53.

    Jung, T., Lee, H., Chung, N., tom Dieck, M.C. (2018) 'Cross-Cultural Differences in Adopting Mobile Augmented Reality at Cultural Heritage Tourism Sites.' International Journal of Contemporary Hospitality Management, 30(3) pp. 1621-1645.

    Jung, T., tom Dieck, M.C., Chung, N. (2018) 'Determinants of Hotel Social Media Continued Usage.' International Journal of Contemporary Hospitality Management, 30(2) pp. 1152-1171.

    Pantelidis, C., tom Dieck, M.C., Jung, T., Miller, A. (2018) 'Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective.' e-Review of Tourism Research, 8(Resear)

    tom dieck, M.C., Fountoulaki, P., Jung, T.H. (2018) 'Tourism Distribution Channels in European Island Destinations.' International Journal of Contemporary Hospitality Management, 30(1) pp. 326-342.

    Rauschnabel, P.A., Rossmann, A., tom Dieck, M.C. (2017) 'An Adoption Framework for Mobile Augmented Reality Games: The Case of Pokémon Go.' Computers in Human Behavior, 76pp. 276-286.

    tom Dieck, M.C., Jung, T.H. (2017) 'Value of augmented reality at cultural heritage sites: A stakeholder approach.' Journal of Destination Marketing and Management, 6(2) pp. 110-117.

    Jung, T.H., tom Dieck, M.C. (2017) 'Augmented Reality, Virtual Reality and 3D Printing for the Co-Creation of Value for the Visitor Experience at Cultural Heritage Places.' Journal of Place Management and Development, 10(2) pp. 140-151.

    Han, D., Tom Dieck, M., Jung, T.H. (2017) 'User Experience Model for Augmented Reality Applications in Urban Heritage Tourism.' Journal of Heritage Tourism, 13(1) pp. 46-61.

    tom Dieck, M.C., Jung, T.H., Kim, W., Moon, Y. (2017) 'Hotel Guests’ Social Media Acceptance in Luxury Hotels.' International Journal of Contemporary Hospitality Management, 29(1) pp. 530-550.

    Moorhouse, N., tom Dieck, M., Jung, T. (2017) 'Augmented Reality to enhance the Learning Experience in Cultural Heritage Tourism: An Experiential Learning Cycle Perspective.' eReview of Tourism Research, 8

    Cranmer, E., Jung, T., tom Dieck, M.C. (2017) 'The Value of Augmented Reality from a Business Model Perspective.' e-Review of Tourism Research, 8

    Tom Dieck, M., Jung, T.H., Tom Dieck, D. (2016) 'Enhancing Art Gallery Visitors’ Learning Experience using Wearable Augmented Reality: Generic Learning Outcomes Perspective.' Current Issues in Tourism, 21(17) pp. 2014-2034.

    tom dieck, M., Jung, T.H., han, D. (2016) 'Mapping Requirements for the Wearable Smart Glasses Augmented Reality Museum Application.' Journal of Hospitality and Tourism Technology, 7(3) pp. 230-253.

    tom Dieck, M.C., Jung, T. (2016) 'Value of Augmented Reality to enhance the Visitor Experience: A Case study of Manchester Jewish Museum.' e-Review of Tourism Research, 7

    tom Dieck, M.C., Jung, T.H. (2015) 'A Theoretical Model of Mobile Augmented Reality Acceptance in Urban Heritage Tourism.' Current Issues in Tourism, 21(2) pp. 154-174.

    Jung, T.H., Chung, N., Leue, M.C. (2015) 'The Determinants of Recommendations to Use Augmented Reality Technologies - The Case of a Korean Theme Park.' Tourism Management, 49pp. 75-86.

    tom Dieck, M.C., tom Dieck, D., Jung, T. (2014) 'A Theoretical Model of Augmented Reality Acceptance.' E-review of Tourism Research, 5

    Leue, M., Jung, T.H., Knowles, T. (2013) 'Social Media Marketing in Selected UK Hotels.' E-review of Tourism Research, 4

  • Conference papers

    Jung, T., Tom Dieck, M.C., Loureiro, S.M.C. (2023) 'Preface.'

    Rauschnabel, P.A., Babin, B., tom Dieck, M., Krey, N., Jung, T. (2022) 'Defining Augmented Reality Marketing.' In 7th International XR Conference. Lisbon, 27/4/2022 - 29/4/2022.

    Tuominen, P., Jung, T., tom Dieck, M. (2022) 'Measuring the effect of multi-sensory extended reality tourism environment on on-site purchase behaviour.' In 7th International XR Conference. Lisbon, 27/4/2022 - 29/4/2022.

    Cho, J., Jung, T., tom Dieck, M. (2022) 'Immersive technology in Tourism: A Systematic Literature Review.' In 7th International XR Conference. Lisbon, 27/4/2022 - 29/4/2022.

    Garcia Milon, A., tom Dieck, M., Ayensa, E., Borondo, J., Pascual, O. (2021) 'Privacy and Security Concerns in Augmented Reality: A Proposed Model for Tourism Shopping Experiences.' In International XR Conference. Lisbon, 26/4/2022 -

    Tuominen, P., Jung, T., tom Dieck, M. (2020) 'Multi-sensory value creation – A Study from Finland.' In 6th International AR VR Conference. Virtual, 19/11/2020 - 20/11/2020.

    tom Dieck, M.C., Swenson, A., Jung, T. (2020) 'Mixed Reality for Fire Marshall Training.' In 6th International AR VR Conference. Virtual, 19/11/2020 - 20/11/2020.

    Pantelidis, C., Jung, T., tom Dieck, M.C., Miller, A., Smith, P. (2020) 'Exploring Place Attachment in VR of a Rural Destination.' In 6th International AR VR Conference. Virtual, 19/11/2020 - 20/11/2020.

    Pantelidis, C., Jung, T., tom Dieck, M.C., Miller, A., Smith, P. (2020) 'Exploring Place Attachment Theory in VR of a Rural Destination.' In 6th International AR VR Conference. Virtual, 19/11/2020 - 20/11/2020.

    Pentelidis, C., tom Dieck, M.C., Jung, T., Miller, A. (2019) 'Exploring Place Attachment in VR of a Rural Destination.' In 5th International AR and VR Conference. Munich, 12/6/2019 - 14/6/2019.

    Kim, Y., Song, H., tom Dieck, M.C., Jung, T., Rauschnabel, P. (2019) 'Virtual Reality in Theme Parks: How Does It Affect Visitor Experience with Rollercoasters?.' In 5th International AR and VR Conference. Munich, 12/6/2019 - 14/6/2019.

    Ealand, M., Jung, T., tom Dieck, M.C. (2019) 'Consumer Adoption of Virtual Reality for Fashion Buying.' In 5th International AR and VR Conference. Munich, 12/6/2019 - 14/6/2019.

    Zhuang, Y., Wong, J., Wan, W., tom Dieck, M.C., Jung, T. (2019) 'Using 5G mobile to Enable the Growing Slate of VR and AR Application.' In 5th International AR and VR Conference. Munich, 12/6/2019 - 14/6/2019.

    Swenson, A., tom Dieck, M.C., Jung, T., Macleod, K. (2019) 'MootCourt VR: VR Application in Law Education.' In 5th International AR and VR Conference. Munich, 12/6/2019 - 14/6/2019.

    Kravariti, F., tom Dieck, M., Johnston, K. (2019) 'Societal and Organizational Cultural Impact on Talent Management: The Greek Hotel Industry.' In British Academy of Management HRM SIG Conference 2019. Birmingham,

    tom Dieck, M.C., Jung, T., Wong, J., Zhuang, Y., Wan, W. (2019) 'The Opportunities and Challenges of 5G for Tourism.' In 2019 APacCHIRE and EuroCHRIE Joint Conference. Hong Kong, 22/5/2019 - 25/5/2019.

    tom Dieck, M.C., Tom Dieck, D., Jung, T. (2019) 'The Use of VR for the Enhancement of the Science Festival Experience.' In 2019 APacCHIRE and EuroCHRIE Joint Conference. Hong Kong, 22/5/2019 - 25/5/2019.

    Cranmer, E., tom Dieck, M.C., Jung, T. (2019) 'The Role of Augmented Reality for Sustainable Development: Evidence from Tourism.' In 2019 APacCHIRE and EuroCHRIE Joint Conference,. Hong Kong, 22/5/2019 - 25/5/2019.

    tom Dieck, M., Cranmer, E., Fountoulaki, P. (2019) 'An Exploratory Study on the Value of Augmented Reality for Tourism Suppliers.' In International Augmented and Virtual Reality Conference. Munich,

    Ealand, M., Jung, T., tom Dieck, M. (2019) 'Consumer adoption of virtual reality for fashion buying.' In International Augmented and Virtual Reality Conference. Munich,

    Tom Dieck, D., tom Dieck, M., Han, D. (2019) 'The Issue of Augmented and Virtual Reality Privacy.' In International Augmented and Virtual Reality Conference.

    Swenson, A., tom Dieck, M., Jung, T., Macleod, K. (2019) 'Moot Court VR.' In International Augmented and Virtual Reality Conference. Munich,

    Moorhouse, N., Jung, T., tom Dieck, M., Warnaby, G. (2019) 'Visitors Behavioural Response to Virtual Reality Retail Environments.' In International Augmented and Virtual Reality Conference.

    Pantelidis, C., tom Dieck, M., Jung, T., Miller, A. (2019) 'Exploring Place Attachment in VR of a Rural Destination.' In International Augmented and Virtual Reality Conference. Munich,

    Tom Dieck, D., tom Dieck, M., Jung, T. (2019) 'The Use of VR for the Enhancement of the Science Festival Experience.' In APacCHRIE. Hongkong,

    tom Dieck, M., Jung, T., Wong, J., Zhuang, Y., Wan, W. (2019) 'The opportunities and challenges of 5G for Tourism, Hospitality and Events.' In APacCHRIE. Hong Kong,

    Zhuang, Y., Wong, J., Wan, W., tom Dieck, M., Jung, T. (2019) 'Using 5G mobile to enable the growing slate of VR and AR applications.' In APacCHRIE. HongKong,

    Moorhouse, N., Jung, T., tom Dieck, M.C. (2018) 'The Marketing of Urban Tourism Destinations through Virtual Reality: Tourism Marketers' Perspectives.' In 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference. Bangkok, 25/6/2018 - 27/6/2018. pp. 45-45.

    Pantelidis, C., tom Dieck, M.C., Jung, T., Miller, A.R. (2018) 'Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective.' In ENTER Conference. 1/2/2018 - 1/2/2018.

    Cranmer, E., Fountoulaki, P. (2018) 'An Exploratory of the Value of Augmented Reality for Tourism Suppliers.' In EuroChrie. 1/1/2018 - 1/1/2018.

    Rauschnabel, P.A., tom Dieck, M.C., Rossmann, A. (2017) 'Exploring User Adoption of Augmented Reality Applications based on Pokémon Go.' P-272. 11/7/2017 - 12/7/2017. pp. 119-130.

    Rauschnabel, P.A., Rossmann, A., tom Dieck, M.C. (2017) 'Chasing the Pokémon: Exploring User’s Motivations to Play Pokémon Go.' In Summer AMA Conference. San Francisco, 4/8/2017 - 6/8/2017.

    Jung, T.H., tom Dieck, M., Lee, P.J. (2017) 'How do Fun and Pre-Attitude influence Attitude Change and Intention to Visit in Virtual Reality Tourism Experiences?.' In International Interdisciplinary Business-Economics Advancement 2017. Miami, 9/4/2017 - 14/4/2017.

    Jung, T., tom Dieck, M.C., Moorhouse, N., tom Dieck, D. (2017) 'Tourists' Experience of Virtual Reality Applications.' In International Conference on Consumer Electronics. 8/1/2017 - 8/1/2017. pp. 208-210.

    Cranmer, E.E., tom Dieck, M.C., Jung, T. (2017) 'How can Tourist Attractions profit from Augmented Reality?.' 23/2/2017 - Springer,

    Moorhouse, N., tom Dieck, M.C., Jung, T. (2017) 'Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature.' 23/2/2017 -

    Jung, T., tom Dieck, M.C., Rauschnabel, P., Ascencao, M., Tuominen, P., Moilanen, T. (2017) 'Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage.' 23/2/2017 - tom Dieck, M.C. (ed.) Springer, pp. 247-258.

    Fountoulaki, P., Jung, T., tom Dieck, M.C., Spyriadis, T. (2016) 'Business-to-business Relationship Quality: the Case of British and German Tour Operators.' In EuroCHRIE 2016. Budapest, 26/10/2016 - 28/10/2016.

    Tom Dieck, M., Jung, T.H. (2016) 'Augmented Reality Gamification to enhance School Childrens’ Learning Experience in Cultural Heritage Sites.' In EuroCHRIE 2016. Budapest, 26/10/2016 - 28/10/2016.

    Lee, H., Jung, T.H., tom Dieck, M.C., Chung, N. (2016) 'Mediating Role of Immersive Experience in Virtual Reality: The Case of Geevor Tin Mine Museum.' In TOSOK 2016 International Conference. Pyeongchang, Korea, 13/7/2016 - 15/7/2016.

    Cranmer, E., Jung, T., tom Dieck, M.C., Miller, A. (2016) 'Implementing Augmented Reality to Increase Tourist Attraction Sustainability.' ARVR Innovate,

    tom Dieck, M.C., Jung, T. (2015) '3D Printing and Co-Creation of Value for the Visitor Experience in Museums and Art Galleries.' In EuroCHRIE. Manchester, 14/10/2015 - 16/10/2015.

    Jung, T., tom Dieck, M.C., Chung, N. (2015) 'The Impact of Interaction and Ubiquity on Trust, Benefits, and Enjoyment in Social Media Continuance Use.' EuroCHRIE,

    Jung, T., tom Dieck, M.C., Lee, H., Chung, N. (2015) 'The Moderating Effect of Long-term Orientation on Experience Economy in Augmented Reality Adoption.' EuroCHRIE,

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