Michelle Gledhill

Dr Michelle Gledhill

Senior Lecturer/Employability Lead

My profile

Biography

My main area of expertise is advertising, branding and gaming. I have worked at Manchester Metropolitan University since 2010. My former position (2010 to 2022)  as Programme Leader for MSc Creative Advertising Strategy combined my expertise in strategic thinking when working  on live briefs with brands such as Manchester City, the Happy Linen Company and Rockstar Spirits, with my passion for developing and nurturing student talent in the Manchester and across the UK. This has led to a new role where I am the Marketing Retail and Tourism (MRT) Employability Lead where I will be working with agencies and businesses to enhance the career prospects of MRT students. I am a highly experienced marketer, Fellow of the Chartered Institute of Marketing (CIM), CIM Senior Examiner and HE Examiner. Prior to entering academia I worked as a buyer for British Aerospace and Massey Ferguson.
 

Words of wisdom

Be interested and interesting-Dale Carnegie

External examiner roles

  • Senior Examiner CIM  Contemporary Challenges September 2016 to date.
  • Senior Examiner CIM Creating Entrepreneurial Change September 2018 to date.
  • External Examiner BSc (Hons) Communication Advertising and Marketing -Ulster University 2019 to date 
  • External Examiner  BA Communication, Advertising and Public Relations-Edinburgh Napier University 2019  to date 

Consultancy and advisory roles

Live Client Brief-each year PG students engage in a live client brief and I facilitate this process in a consultancy role with other members of MRT. Previous briefs have included Manchester Gin, Joe and Co Denim, Levenshulme  Market, Manchester City Football Club, Current Body, Shortflix-Creative England.  

Manchester Publicity Association Diversity Board member.

Don’t Panic Awards Judge for various awards that include UK Agency Awards and UK Social Media Awards

Membership of professional associations

  • Chartered Institute on Marketing (FCIM)

Get in touch

0161 247 3793
6.29b Business School

Teaching

Level 7-Postgraduate

Unit Lead Creative Advertising,

Unit Lead Live Client Brief.

Unit Lead Applied Research Proposal/Project

Level 5-Undergraduate

Unit Lead Level 5  Applied Advertising

Apprenticeships

Unit Lead Managing Digital Brands (Digital Apprenticeships)

Supervision

Doctoral supervision-Understanding the motives and behavior of young Chinese consumers towards entry-level luxury fashion brands: An empirical study. In progress.

Doctoral supervision-Music Inconguity and advertising and the impact on attitude. In progress.

Doctoral supervision-Crisis Reputation Management: Consequences of Social Media. In progress.

Research outputs

  • Conference papers

    Gledhill, M., Smith, P., Medway, D., Anthony, G. (2022) 'eSports Spectators and Brands: A quantitative Study of the Mere Exposure Effect and Unknown Brand Processing..' In Academy of Marketing-Marketing : The Fabric of Life. Huddersfield, 5/7/2022 - 7/7/2022.

    Gledhill, M., Thomas, V., Smith, P. (2022) 'Has COVID-19 and the rise in awareness of political and social activism movements led to an ‘enlightenment period’ amongst female consumers, changing attitudes and sensibilities towards gender representation and female stereotyping in advertising?.' In Academy of Marketing-Marketing the Fabric of Life. 5/7/2022 - 7/7/2022.

    Gledhill, M., Gledhill, M., Hao, Q., Rahman, O., Chen, Z. (2020) '(2019). Understanding Entry-level luxuryfashion brands in China: From millennials’ perspectives. The Mystique of Luxury Brands Conference . September 21-22, Tokyo, Japan.' In The Mystique of Luxury Brands Conference. Japan, 21/9/2019 - 22/9/2019.

    Gledhill, M. (2020) 'I Like You, But Don't Remember You - Mere Exposure Effects in Videogames and E-Sports.' In EMAC 2020. Corvinus University of Budapest, Hungary, 27/5/2020 - 29/5/2020.

    Gledhill, M. (2008) 'Feminism, Identity and Advertising in Teenage Glossies.' In 21st Century Teenager. ARPF, Trinity and All Saints, Leeds, UK, 1/7/2008 - 1/7/2008.

    Gledhill, M. (2008) 'Feminism, Identity and Advertising in Teenage Glossies.' In Teens and Consumption. Norwegian Centre for Child Research, 24/4/2008 - 25/4/2008.

    Gledhill, M. (2008) 'Product Placement and Gaming Audiences: The New Form of Advertising.' In Are You Buying What We Are Selling?. John Moores University, UK, 1/2/2008 - 1/2/2008.

    Gledhill, M. (2007) 'Product Placement and Gaming Audiences: Articulating Lifestyle and Masculinity Through Sports Video Games.' In Transforming Audiences. Westminster University, UK, 6/9/2007 - 7/9/2007.

    Gledhill, M. (2006) 'Coke to Apple: How to Teach Advertising to the Digital Generation.' In Teaching Television: The Way Forward? Colloquium. Edge Hill, UK, 1/6/2006 - 1/6/2006.

    Gledhill, M. (2005) 'Feminism, Identity and Advertising in Teenage Glossies.' In Mapping the Magazine 2. Cardiff University, UK, 1/9/2005 - 1/9/2005.

    Gledhill, M. (2005) 'Kate Moss Super Model or Super Brand?.' In Celebrity Culture Conference. University of Paisley, UK, 1/9/2005 - 1/9/2005.

    Gledhill, M. (2005) 'Coffee, Cars and Stylistic Conventions in Advertising from the 1980s.' In Popular Fiction of the 80s. Liverpool John Moores University, UK, 1/4/2005 - 1/4/2005.

  • Other

    Gledhill, M., Janes, A. (2012) CIM Emerging Themes.