My profile

Biography

I am a Senior Lecturer in Marketing at MMU and a Senior Research Associate at the Institute of Place Management - the international professional body that supports people committed to developing, managing and making places better. I joined the Marketing, International Business and Tourism team on a permanent basis in January 2021, having worked in previous years as an associate lecturer. My main areas of teaching are around place management, place leadership, research methods and alternative forms of marketing. 

Editorial Board membership

I am the Editor-in-Chief of Journal of Place Management and Development, the official journal of the Institute of Place Management. 

Membership of Professional Associations

Member of Regional Studies Association 

Senior Fellow of Institute of Place Management

Interests and expertise

My research interests revolve around place management theory and practice; place marketing and place branding; town centre management; Business Improvement Districts; retailing; urban studies; sustainable tourism; critical marketing

Projects

I am a Researcher for the High Streets Task Force (HSTF). The Task Force has been set-up to strengthen local leadership in high streets and town centres in England. It does this by providing information, advice, training, knowledge and data - helping people to make a positive difference to their local communities. It is by the Institute of Place Management on behalf of government, and brings together a range of expert organisations on reinventing and restructuring places. 

I was Co-Investigator on the British Academy project “Making and managing Ljubljana’s urban squats: inclusive and participatory practices” (SRG1819\190400), alongside Dr Jenny Kanellopoulou (PI). The project investigates the way Ljubljana’s squatted areas are used and managed by both the official institutions and their communities of users, aiming to understand the power dynamics that emerge in their everyday running and the plans for their future. 

I have worked or currently working in the following projects: 

Bringing Big Data to Small Users (BDSU) - Innovate UK

High Street UK 2020 (HSUK2020) - ESRC 

A state of the art review of the BID industry - The BID Foundation

An independent review of the Scottish BID industry - Scotland’s Town Partnership/Scotland’s Improvement Districts

An independent review of the Welsh BID industry

Vital and Viable Manchester

Vital and Viable Stockport 

Teaching

My teaching philosophy revolves around co-creation of knowledge and a participatory and engaged approach towards learning, that combines new and up-to-date knowledge with the students’ direct experiences and interests. I am a member of the teaching team around the MSc Place Management and Leadership.  I am the Unit Leader of the introductory unit “Place Management and Leadership”, and also deliver lectures and workshops on the “Place Research and Data Analysis”. I have taught on the Level 4 unit “The Responsible Marketer” for a number of years. I have also delivered seminars, workshops, and CPD courses to a range of learners, mainly practitioners. 

Place Management and Leadership

Developed in partnership with the Institute of Place Management (IPM), this part-time course will give you the practical skills to succeed, and develop into a confident, reflective place leader.
Lear…

International Marketing Management

International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to …

International Tourism and Hospitality Management

Tourism and hospitality are exciting and dynamic areas of study and present a wide range of opportunities for careers all over the world.
Following the impact of COVID-19, employers are going to be l…

Supervision

Currently seeking PhD candidates in the following areas: 

Place Management, Place Branding/Marketing, Retailing, Business Improvement Districts, Sustainable/Resilient Tourism, Critical Marketing, Sustainable Development, Resilient Towns, Urban Studies (with emphasis on Subversive/Temporary Urbanism)

Research outputs

I have published in journals such as Environment and Planning A: Economy and Space, Environment and Planning B: Urban Analytics and City Science, Current Issues in Tourism and Safety Science. As part of the research team of the Institute of Place Management, I have also led or co-authored more than 20 reports that are focused on the future of the high street and its adjacent industries (such as Business Improvement Districts).