Dr Sally Jones BA(Hons), PGCE, MSc, PhD, FRSA
Reader in Entrepreneurship and Gender Studies
My profile
Biography
I have over 30 years’ experience in training and teaching within the voluntary, public and private sectors. I have a PhD in Education and Professional Development and have researched and published extensively in the fields of higher education, leadership, entrepreneurship and gender.
Other academic service (administration and management)
Deputy Director of Decent Work and Productivity Research Centre
Co-Lead of The Sylvia Pankhurst Gender and Diversity Knowledge Platform
Prizes and Awards
Nominated for ISBJAward for Challenging Conventional Thinking in Entrepreneurship, RENT International Conference, Naples, Italy, November 2022.
Nominated for Best Paper in Gender and Entrepreneurship Track, ISBE International conference York, UK, October 2022.
Winner of Best Paper in Gender and Enterprise Track. Nominated for Best Conference Paper. ISBE International conference, Cardiff, UK, October 2021.
Winner of Best Conference Paper, European Council for Small Business (ECSB) Entrepreneurship Education Conference (3E), Enschede, The Netherlands, May 2018.
Winner of Best paper in Gender and Enterprise Track, ISBE International conference Paris, France, October 2016
Highly Commended Paper, 2016 Emerald Literati Network Awards for Excellence
Winner of Best paper in Enterprise Education Track, ISBE International conference Manchester, UK, November 2015
Nominated for Best Paper in Gender and Entrepreneurship Track, ISBE International conference Manchester, UK, November 2015
Nominated for Best Conference Paper, European Council for Small Business (ECSB) 3E International conference, Aarhus, Denmark, May 2014
Winner of Best Conference Paper Award and Best Paper in ISBE Gender Track, ISBE International conference, Sheffield, UK, November 2011
Other distinctions
Leverhulme International Fellow: Exploring Gender and the STEM Entrepreneurial Ecosystem, April 2023 - February 2024
Co-Chair, Gender and Enterprise Network (Special Interest Group of the Institute of Small Business and Entrepreneurship), 2015 - present.
Co-Vice Chair, Gender and Enterprise Network (Special Interest Group of the Institute of Small Business and Entrepreneurship), 2013 – 2015
Elected Member of Board of Trustees, Deputy VP for Policy - Institute for Small Business and Entrepreneurship (ISBE), 2013 - 2015
Visiting and honorary positions
Visiting Faculty: Centre for Entrepreneurship, Chalmers Technology University, Sweden – 2022 – 2023
Visiting Scholar: Department of Business Administration and Management, Aarhus University, Denmark – 2013 – 2019
Editorial Board membership
Editorial Review Board Member - Entrepreneurship and Regional Development (ERD) - 2022 - present
Review Committee Member - International Journal of Gender and Entrepreneurship (IJGE) – 2021 - present
Review Committee Member - International Journal for Entrepreneurship Behaviour and Research (IJEBR) – 2015 - present
Membership of professional associations
British Academy of Management (BAM)
European Council for Small Business (ECSB)
Institute for Small Business and Entrepreneurship (ISBE)
Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA)
Interests and expertise
I’m broadly interested in how entrepreneurship is constructed as a gendered phenomenon and the implications and impacts of this for students and entrepreneurs. Current research includes the impacts of gendered language in entrepreneurship education, feminist and critical pedagogy in entrepreneurship education, gender and entrepreneurial ecosystems, women entrepreneurs in STEM and entrepreneurship in communities designated as disadvantaged.
I have strong international links and regularly collaborate with colleagues in Scandinavia (Denmark, Norway and Sweden) and South Africa on gender, entrepreneurship and entrepreneurship education projects.
Key interests: Entrepreneurship, HE Entrepreneurship Education, Small Business Research, Gender, Class, Bourdieu’s Theory of Practice, Feminist theory, Intersectionality, Qualitative Research, Engaged-Activist Scholarship.
Projects
I was awarded a Leverhulme International Fellowship in 2022, which runs from April 2023 - July 2024.
Project title: Exploring Gender and the STEM Entrepreneurial Ecosystem
Underpinned by a critical feminist perspective, the fellowship explores gender dynamics, barriers and enablers within Scandinavian entrepreneurial ecosystems (EEs) from the perspective of diverse actors in the Science, Technology, Engineering and Mathematics (STEM) Entrepreneurial Ecosystem.
It is rare to bring actors in the STEM EE together to identify concerns and co-create research questions. Likewise, a collaborative, qualitative focus on gender is also rare in such settings, with many studies being quantitative, macro-level, or micro-, focused on women entrepreneurs’ perceptions of the EE. While engaged activist scholarship traditionally gives voice to the powerless, I will work also with the ‘powerful’, at the meso and macro levels, focusing on attitudes, practices and processes.
EEs represent a new and undertheorized area and taking a gender perspective on EEs is even newer. Likewise, feminist, engaged scholarship approaches are novel but emerging. Scandinavia is recognized for gender equality, yet it is suggested that more equal a country is, the fewer women undertake STEM education. However, a background in STEM is not necessarily a pre-requisite for women’s STEM entrepreneurship in Scandinavia. Such complexities and paradoxes make Scandinavia a highly relevant context, to understand and theorize from both academic and practitioner perspectives.
Teaching
Teaching
Over the years I have developed and taught on a variety of courses at Undergraduate and Masters level. These include courses on Critical Management Studies, Strategy, Innovation and Entrepreneurship, Social Entrepreneurship, Research Methods, Gender and Entrepreneurship, Leadership, and Creativity and Innovation in Business.
Dissertation Supervision
I have supervised a diverse range of undergraduate and Masters dissertations for BA and BSc courses and at MA, MSc and MBA level.
Supervision
I am broadly interested in supervising qualitative projects on entrepreneurship, small business policy and/or higher education that take a gender and/or class perspective. I am also interested in projects that use Bourdieu’s Theory of Practice, Feminist and intersectionality theory, and methodological approaches such as ethnography, auto-ethnography and discourse analysis.
Current PhD Supervision
Principal Supervisor
Alaa Khaled: Islamic Activist Networks: Knowledge Production, Collaboration and the Potential of Feminist Action.
First Supervisor
Sofia Higgins: An exploration of the intersectional strategies and success factors for racially minoritised women senior leaders in the third sector in Greater Manchester and the North West
Aziza Al Habsi: Harnessing Female Economic Growth: The Barriers and Opportunities for Female Entrepreneurs in a Post-Oil Oman.
Second Supervisor
Cheryl Coby Gaskill: Identifying as Self-employed: Exploring the Career Journeys of Self-starting Young Women.
Samantha Morgan: The Spatial and Affective Dimensions of Litigating LGBTQI Rights: A Caribbean Case Study.
Catherine Jaquiss: Layers of Space and Affect Enmeshed: Obliterating Queer Stereotypes.
PhD Completions
Louise Armstrong: Habitus Tug and Reflexivity in the Gendered Life Courses of Local Government Lawyers.
Lutz Brusche: The perceptions of the relationship with venture capitalists by managers of university spin-off firms in the Life Science industry in the UK and Germany.
Research outputs
I’m broadly interested in how entrepreneurship is constructed as a gendered phenomenon and the implications and impacts of this for students and entrepreneurs. Current research includes the impacts of gendered language in entrepreneurship education, feminist and critical pedagogy in entrepreneurship education, gender and entrepreneurial ecosystems, and women entrepreneurs in STEM.
Key interests: Entrepreneurship, HE Entrepreneurship Education, Small Business Research, Gender, Class, Bourdieu’s Theory of Practice, Qualitative Research, Engaged-Activist Scholarship.
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Chapters in books
Jones, S., Johannson, M. 'Writing past and present classed and gendered selves.' In Helin, J., Pullen, A., Harding, N. (ed.) At the intersection: Critical/writing.
Jones, S., Johansson, M. (2020) 'Writing Past and Present Classed and Gendered Selves.' In Harding, N., Helin, J., Pullen, A. (ed.) Writing Differently. Emerald, pp. 131-144.
Jones, S.A., Farny, S., Frederiksen, S.H., Hannibal, M. (2018) 'A CULTure of Entrepreneurship Education.' In Fayolle, A., Landstrom, H., Gartner, W., Berglund, K. (ed.) Institutionalization of Entrepreneurship Research. Routledge,
Jones, S.A. (2018) 'Bringing gender in: the promise of critical feminist pedagogy.' In Berglund, K., Verduijn, J.K. (ed.) Revitalizing entrepreneurship education: adopting a critical approach in the classroom. Routledge,
Jones, S.A., Neergaard, H. (2014) 'Moving From the Periphery to the Inner Circle: Getting Published From Your Thesis.' In Fayolle, A., Wright, M. (ed.) How to Get Published in the Best Entrepreneurship Journals A Guide to Steer Your Academic Career. Edward Elgar Publishing, pp. 132-151.
Jones, S.A. (2011) 'The Self-Made Man or the Man-Made Self? HE Entrepreneurship Education and Gender.' In Kill, R., O'Rourke, K. (ed.) Inspiring Enterprise: Transforming Enterprise Education at Leeds Metropolitan University. Leeds Met Press,
Jones, S.A. (2011) 'The Self-Made Man or the Man-Made Self? HE Entrepreneurship Education (HEee) and Gender.' In Kill, R., O'Rourke, K. (ed.) Inspiring Enterprise: Transforming Enterprise Education at Leeds Metropolitan University. Leeds Met Press, pp. 32-41.
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Reports
Treanor, L., Jones, S., Marlow, S. (2020) Is Time Up for The Hero Male Entrepreneur? A review of enterprise discourse and its effects. Enterprise Research Centre.
Jones, S.A., Hart, M., Theodorakopoulos, N., Burke, G., Stephan, U., Braidford, P., Allinson, G., Houston, M. (2016) Sociology of Enterprise.
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Internet publications
Jones, S.A. (2017) Is Entrepreneurship for the Boys?. http://viewer.zmags.com/publication/0d016022#/0d016022/1.
Jones, S.A. (2012) Does The Way We Talk About Entrepreneurship Have Gendered Consequences?.
Jones, S.A. (2009) The Social Construction of Entrepreneurship: The Self-Made Man or the Man-Made Self?.
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Journal articles
Baloyo, M.J., Jones, S. (2024) '‘They don’t waste money on women’: gendered entrepreneurial household dynamics and the total social organization of labour.' Entrepreneurship and Regional Development,
Njinyah, S., Asongu, S., Jones, S. (2023) 'The role of mobile money adoption in moderating the influence of access to finance on firm performance.' Journal of Science and Technology Policy Management,
Njinyah, S., Sally, J., Simplice A., A. (2023) 'Revisiting the Moderation Effect of Network on the Export Barrier–Export Performance in the Cameroon Context.' The International Trade Journal,
Jones, S., Njinyah, S., Alsiehemy, A., Aldawaish, B. (2022) 'An examination of the institutional implication of the relationship between the managerial level of education and experience on firm innovation in Africa.' Management Research Review: Communication of emergent international management research,
Kubberød, E., Jones, S., Pettersen, I.B. (2021) 'Learning to Not Belong: Entrepreneurial Learning Experiences of Women High-Tech Entrepreneurs.' International Journal of Entrepreneurial Behaviour and Research, 27(8) pp. 1983-2008.
Neergaard, H., Robinson, S., Jones, S. (2021) 'Transformative learning in the entrepreneurship education process: the role of pedagogical nudging and reflection.' International Journal of Entrepreneurial Behaviour and Research, 27(1) pp. 251-277.
Jones, S., Nadin, S., Smith, R. (2020) 'Heroines of enterprise: post-recession media representations of women and entrepreneurship in a UK newspaper 2008-2016.' International Small Business Journal, 38(6) pp. 557-577.
Smith, R., Nadin, S., Jones, S. (2019) 'Beyond the dolls house? Barbie entrepreneur dolls and the commodification, fetishisation and consumption of idealised, gendered entrepreneurial identity.' Qualitative Market Research: An International Journal, 22(5) pp. 745-765.
Johansson, M., Jones, S. (2019) 'Interlopers in Class: A Duoethnography of Working-Class Women Academics.' Gender, Work and Organization, 26(11) pp. 1527-1545.
Jones, S., Dy, A., Vershinina, N. (2018) '“We were fighting for our place”: resisting gender knowledge regimes through feminist knowledge network formation.' Gender, Work and Organization, 26(6) pp. 789-804.
Jones, S.A., Warhuus, J. (2018) '"This class is not for you": An investigation of gendered subject construction in entrepreneurship course descriptions.' Journal of Small Business and Enterprise Development, 25(2) pp. 182-200.
Jones, S.A., Underwood, S. (2017) 'Understanding students’ emotional reactions to entrepreneurship education: A conceptual framework.' Education and Training, 59(7/8) pp. 657-671.
Farny, S., Frederiksen, S.H., Hannibal, M., Jones, S. (2016) 'A CULTure of entrepreneurship education.' Entrepreneurship & Regional Development, 28(7-8) pp. 514-535.
Jones, S. (2015) '“You would expect the successful person to be the man”: Gendered symbolic violence in UK HE entrepreneurship education.' International Journal of Gender and Entrepreneurship, 7(3) pp. 303-320.
Bamiatzi, V., Jones, S., Mitchelmore, S., Nikolopoulos, K. (2015) 'The Role of Competencies in Shaping the Leadership Style of Female Entrepreneurs: The Case of North West of England, Yorkshire, and North Wales.' Journal of Small Business Management, 53(3) pp. 627-644.
Jones, S. (2014) 'Gendered discourses of entrepreneurship in UK higher education: The fictive entrepreneur and the fictive student.' International Small Business Journal, 32(3) pp. 237-258.
Jones, S., Treanor, L. (2011) 'New directions in womens entrepreneurship research.' International Journal of Gender and Entrepreneurship, 3(2)
Jones, S.A. (2010) 'Stuck in Neutral? HE Entrepreneurship and Enterprise Education (HEee) and Gender Assessment.' Learning and Teaching Journal, 8pp. 42-44.
Jones, S.A. (2010) 'Working With Words: A Bourdieuian Approach to Researching HE Enterprise Education and Gender.' Methodology: Innovative Approaches to Research, pp. 8-10.
Jones, S.A. (2009) 'The Historical Gendering of Entrepreneurship: A Graduate Enterprise Perspective.' MBA Review, pp. 17-20.
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Non-peer reviewed articles / reviews
Jones, S.A. (2017) Is Entrepreneurship for the Boys?.
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Conference papers
Jones, S., Williams Middleton, K. (2023) 'Exploring Gender and STEM university entrepreneurial ecosystems in Scandinavia: The promise of feminist engaged scholarship..' In Institute for Small Business and Entrepreneurship (ISBE). Aston University, 8/11/2023 - 10/11/2023.
Jones, S., Nadin, S. (2022) '“I would like to make a proper go of it but it’s really scary”: Enforced liminality and women’s informal self-employment in a context of welfare dependency.' In Institute for Small Business and Entrepreneurship (ISBE). York, UK, 27/10/2022 - 28/10/2022.
Baloyo, M.J., Jones, S. (2021) '“They don't waste money on women”: Gendered entrepreneurial household firm dynamics and the total social organisation of labour.' In Institute for Small Business and Entrepreneurship (ISBE). Cardiff, UK, 28/10/2021 - 29/10/2021.
Jones, S., Drake, H., Rouse, J. (2019) 'The Gendering of Formal Mentoring at Work: A Systematic Literature Review and Research Agenda.' In British Academy of Management. Aston University, Birmingham, 3/9/2019 - 5/9/2019.
Jones, S., Johansson, M. (2019) 'Signs of difference: A duoethnographic tale of classed and gendered selves.' In 5th Workshop on Leadership, Diversity and Inclusion. Copenhagen Business School, 13/5/2019 - 14/5/2019.
Jones, S., Johansson, M. (2019) 'Researching lived experience of outsiderness and belonging: A duoethnographic methodology.' In 11th International Critical Management Studies Conference – CMS 2019. The Open University, Milton Keynes, UK, 27/6/2019 - 29/6/2019.
Jones, S.A., Kubberod, E., Petterson, I.B. (2018) 'Contextualising Entrepreneurial Learning: High-tech women entrepreneurs in Norway.' In Institute for Small Business and Entrepreneurship. Birmingham, UK, 7/11/2018 - 8/11/2018.
Warhuus, J., Jones, S. (2018) 'Gendered Language, Gendered Choices? Student responses to entrepreneurship education course descriptions.' In ECSB Entrepreneurship Education Conference (3E 2018). Enschede, The Netherlands, 16/5/2018 - 18/5/2018. pp. 1-19.
Jones, S.A., Johansson, M. (2017) 'Writing out of and through our bodies: exploring the value and methodology of collaborative autoethnographic research.' In Feminist and Women's Studies Assocation. Glasgow, 6/9/2017 - 8/9/2017.
Jones, S.A., Neergaard, H., Ottsen, C. (2017) 'The Role of Control in Entrepreneurial Growth: An alternative explanation from social cognitive theory.' In Institute for Small Business and Entrepreneurship. Belfast, 7/11/2017 - 8/11/2017.
Jones, S.A., Warhuus, J. (2016) 'Gendered Language and Entrepreneurship Course Choice in Universities: A Cross-cultural analysis.' In Institute for Small Business and Entrepreneurship (ISBE). Paris, France, 26/10/2016 - 28/10/2016.
Jones, S.A. (2016) 'Nowhere Woman: Working class interlopers in academia.' In Gender, Work and Organization. Keele, UK, 29/6/2016 - 1/7/2016.
Jones, S.A., Nadin, S., Smith, R. (2016) 'Questioning our Understanding of UK Enterprise Culture and the Apparent Obsolescence of Class.' In Gender, Work and Organisation. Keele, UK, 29/6/2016 - 1/7/2016.
Jones, S.A., Quesada-Pallares, C. (2016) 'Online Learning Suitable for Entrepreneurship Education?.' In 4th International ECSB Entrepreneurship Education Conference. Leeds, United Kingdom, 11/5/2016 - 13/5/2016.
Jones, S.A., Warhuus, J. (2015) 'How Does the Masculinity of Entrepreneurship Influence Recruitment of Students to Higher Education Entrepreneurship Courses.' In RENT. Zagreb, Croatia, 18/11/2015 - 20/11/2015.
Lackeus, M., Jones, S.A. (2015) 'Two Versions of Entrepreneurial Education : Happy Empowerment Versus Meaningful Creativity.' In 29th International RENT Conference. Zagreb, Croatia, 18/11/2015 - 20/11/2015.
Jones, S.A., Underwood, S. (2015) 'Recognising Students’ Emotional Responses to Entrepreneurship Education; A cross-disciplinary inquiry.' In Institute for Small Business and Entrepreneurship. Glasgow, UK, 11/11/2015 - 12/11/2015.
Jones, S.A., Neergaard, H., Robinson, S. (2015) 'Learning Entrepreneurship Through Climbing Trees.' In Academy of Management. Vancouver, Canada, 7/8/2015 - 11/8/2015.
Jones, S.A. (2015) 'Is There an Alternative to the Highly Masculinised, Action-oriented Entrepreneurship Course Description? A gender- and discourse-based cross-country analysis.' In Critical Management Studies. Leicester, UK, 7/7/2015 - 10/7/2015.
Jones, S.A., Quesada-Pallares, C. (2015) 'Behind Open Doors: How do we account for peripheral participation in online education?.' In ECSB Entrepreneurship Education Conference. Luneberg, Germany, 23/4/2015 - 24/4/2015.
Jones, S.A., Warhuus, J. (2014) '“Have you got what it takes?” A gendered discourse analysis of entrepreneurship course description.' In Institute for Small Business and Entrepreneurship (ISBE). 5/11/2014 - 6/11/2014.
Jones, S.A., Neergaard, H., Robinson, S. (2014) 'Identity Transformation: Learning entrepreneurship through pedagogical nudging.' In Institute for Small Business and Entrepreneurship (ISBE). Manchester, UK, 5/11/2014 - 6/11/2014.
Jones, S.A., Warhuus, J. (2014) 'How do we describe what we do? An in-depth, gendered review of 25 higher education entrepreneurship course descriptions.' In International Council for Small Business (ICSB). Dublin, Ireland, 11/6/2014 - 14/6/2014.
Jones, S.A. (2014) 'How Do Educators Construct the Fictive Student Entrepreneur? A gendered discourse analysis of entrepreneurship course descriptions.' In ECSB Entrepreneurship Education Conference. Turku, Finland, 9/4/2014 - 11/4/2014.
Neergaard, H., Robinson, S., Jones, S.A. (2014) 'Shaping Enterprising Behaviour Through Nudging.' In 2nd International ECSB Entrepreneurship Education Conference. Turku, Finland, 9/4/2014 - 11/4/2014.
Jones, S.A., Hannibal, M., Kruijne, C., Frederiksen, S.H., Farny, S. (2013) 'The CULTure of Entrepreneurship Education?.' In Critical Management Studies Conference. Manchester, 10/7/2013 - 12/7/2013.
Jones, S.A., Underwood, S. (2013) 'How Do Educators Recognise and Account for Students' Emotional Responses to Entrepreneurship Education?.' In Inaugural ECSB Entrepreneurship Education Conference. Denmark, 29/5/2013 - 31/5/2013.
Jones, S.A. (2013) 'How Can We ‘Bring Gender In’ to the Entrepreneurship Education Classroom in a Reflexive Way?.' In ECSB Entrepreneurship Education Inaugural Conference. Aarhus, Denmark, 8/5/2013 - 10/5/2013.
Jones, S.A. (2013) 'Under the Influence? Gendered symbolic violence in education.' In GMLG Conference on Entrepreneurship: Gender Perspectives on University Education and Entrepreneurship. Luneberg, Germany, 17/1/2013 - 19/1/2013.
Jones, S.A. (2012) 'Beyond (Dis)Belief? Gender and the suspension of disbelief in HE entrepreneurship education.' In Institute for Small Business and Entrepreneurship (ISBE). Dublin, Ireland, 7/11/2012 - 8/11/2012.
Jones, S.A. (2012) 'Challenging the Gendering of Entrepreneurship Education in UK HE Through Research and Teaching.' In Gender Think Space, Gender at Play: Media, Education and Workplace. ISBE Gender SIG, Newcastle University Business School, 15/3/2012 - 16/3/2012.
Jones, S.A. (2011) 'How Important is Gender in Entrepreneurship Education?.' In Entrepreneurship Education - Exploring the Gender Dimension. Royal Veterinary College, University of London, Hatfield, HErts, 8/12/2011 - 8/12/2011.
Jones, S.A. (2011) 'Gendered Discourses of Entrepreneurship in Higher Education: The fictive entrepreneur and the fictive student.' In Institute for Small Business and Entrepreneurship (ISBE). Sheffield, UK, 9/11/2011 - 10/11/2011.
Jones, S.A. (2011) 'The Gendering of Entrepreneurship in Higher Education.' In Gender Think Space. ISBE Gender, SIG, Manchester Metropolitan University, Manchester, UK, 15/3/2011 - 16/3/2011.
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Other
Jones, S.A., Hill, K. (2010) Innovative Approaches to Research.