Sports Business Management
By bringing management theory into the practical world, our Sports Business Management degree will help foster the understanding and ability you’ll need for a career in the sport, recreation and…
Dr Swarali Patil BA (Hons), MA, PhD
Lecturer
My profile
Biography
Dr Swarali Patil is a lecturer and researcher in the Sport Policy Unit, Department of People and Performance, Faculty of Business and Law. Swarali completed her PhD in Management and Leadership with a focus on sport from Western University in Canada. Her doctoral dissertation explored avenues to advance opportunities for women in sport as coaches, athletes, and administrative leaders. Swarali is an Indian citizen who has lived in six countries. She brings a global perspective to her teaching and research.
MEMBERSHIP OF PROFESSIONAL ASSOCIATIONS
- North American Society for Sport Management (NASSM)
- European Association for Sport Management (EASM)
- Sport Management Association for Australia of New Zealand (SMAANZ)
Teaching
Why do I teach?
To share knowledge and to help students gain the necessary skills to succeed in their roles.
How do I teach?
By using a combination of lectures and case studies, to help students build a theoretical base and apply it to real-world contexts.
Subject Areas
I am the unit leader for Sport Business Management. I am a tutor for Sport Operations and The Sport Consumer Experience.
I teach master’s courses in Sport Business Management and Sports Marketing for our Global Online programme.
I have taught across a range of subjects in Sport Management including:
- Leadership in Sport and Physical Activity.
- Socio-cultural Issues in Sport.
- Research Methods in Sport.
- Sport Marketing.
- Managing People in Sport Organisations.
Supervision
I supervise undergraduate and post-graduate student dissertations across a range of topics in sport management.
Research outputs
My primary research interests are in exploring women’s experiences in sport. I have developed a conceptual model that ties investing in women in leadership to organisational goal achievement using a strategic business case perspective. I have built on that work to explore women’s experiences in sport leadership using an empowerment perspective. I have also examined factors that contribute to the financial wellbeing of elite athletes and money use and management behaviours that predict that wellbeing. I continue to work on exploring avenues that can help women advance and flourish in sport.
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Chapters in books
Chelladurai, P., Patil, S. (2020) 'An overview of sport in modern India.' In Hong, F., Zhouxiang, L. (ed.) The Routledge Handbook of Sport in Asia. Abingdon, Oxon: Routledge, pp. 278-288.
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Internet publications
Patil, S., Doherty, A. (2024) Understanding the capacity of national sport organizations (NSOs) for gender equity: recommendations for NSO Leaders and Policy Directors. https://sirc.ca/blog/capacity-nsos-gender-equity-recommendations-leaders-policy-directors/.
Patil, S. (2022) A collective failure: events preceding the 2022 Australian Open. https://www.sportanddev.org/latest/news/collective-failure-events-preceding-2022-australian-open.
Patil, S. (2021) French Open postponement serves as latest example of tennis players’ struggles during COVID-19. https://theconversation.com/french-open-postponement-serves-as-latest-example-of-tennis-players-struggles-during-covid-19-159666.
Patil, S. (2020) Pro tennis needs an organization that advocates for players’ health, safety and prize money. https://theconversation.com/pro-tennis-needs-an-organization-that-advocates-for-players-health-safety-and-prize-money-149203.
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Journal articles
Deck, S., Doherty, A., Hall, C., Schneider, A., Patil, S., Belfry, G. (2023) '"Older, faster, stronger": the multiple benefits of masters sport participation.' Journal of Aging and Physical Activity, 31(5) pp. 786-797.
Patil, S., Doherty, A. (2023) 'Capacity for gender equity initiatives: a multiple case study investigation of national sport organisations.' International Journal of Sport Policy and Politics, 15(2) pp. 271-288.
Doherty, A., Patil, S., Robar, J., Perfetti, A., Squire, K. (2022) 'Mapping the Landscape of Organized Sport in a Community: Implications for Community Development.' Frontiers in Sports and Active Living, 4
Deck, S., Doherty, A., Hall, C., Schneider, A., Patil, S., Belfry, G. (2021) 'Perceived time, frequency, and intensity of engagement and older masters athletes' subjective experiences.' Frontiers in Sports and Active Living, 3pp. 653590-653590.
Doherty, A., Patil, S. (2019) 'Reflections on major sport event volunteer legacy research.' Journal of Policy Research in Tourism, Leisure and Events, 11(sup1) pp. s34-s42.