Marketing

The evolving digital landscape has transformed how the media reaches audiences, brands engage with consumers, and businesses serve their customers. Marketing plays a vital role within the heart of a global organisation, as much as a small start-up.

As the biggest creative, digital and media community outside of the capital, Manchester offers the ideal setting for developing your skills and exploring your passions. With a strong network of partnerships with industry leaders and professional bodies, we’re ready to help creative communicators and forward thinkers get ahead in the marketing world.

Click on the video to hear from Malya, a marketing student, on her experience at Manchester Met.

Why Manchester Met?

Study an accredited degree

All three of our advertising, brand and marketing courses are accredited by the Chartered Institute of Marketing (CIM). This means you can gain CIM exemptions whilst studying.

The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.

Creative hub

The business school is based in the heart of Manchester, close to the Northern Quarter and Media City. Considered the ‘Northern Creative Hub’, the city is home to some of the largest marketing, advertising and brand agencies including Wilson Cook, the E-word and MediaCom.

During your studies, you’ll have the opportunity to connect with business professionals, across the city, through guest lectures, industry visits and networking events.

Graduate outcomes

Many of our graduates now work worldwide with a wide range of marketing agencies and in-house companies including McCann, WPP Wavemaker, McCain Foods and Disney.

We have a dedicated careers team who will work with you, as a student, to enhance your employability and after you graduate to support the start of your journey into the world of work.

Learn your way

All our students have the option to study abroad or complete a placement year. You will enrol onto a three-year course and then decide, in your second year, which option is best for you.

Choose from one of our international partner institutions, and complete a year of your studies abroad, gaining insight into global industries. You can also learn on the job with a 12-month placement where you can gain real-world insight into your chosen field.

Manchester Met is great at not only providing lots of opportunities, but also giving us direct insight from industry experts.

Wiktoria

BA (Hons) Advertising and Brand Communications

Our reputation

We are a triple-accredited business school. Triple accreditation is associated with business schools that currently hold European Quality Improvement System (EQUIS), Association to Advance Collegiate Schools of Business (AACSB) and Association of Master of Business Administration (AMBA) accreditations. The awarding of these three accreditations is a testament to our high standards of teaching and research and places our Business School among the very best business schools in the world.

Our courses are also endorsed by recognised professional bodies. Including the Chartered Institute of Marketing (CIM) and the Australian Marketing Institute (AMI). The business school is recognised by the Business School Impact System (BSIS) and we received an overall gold status in the Teaching Excellence Framework (TEF).

Accreditations and Endorsements

Accreditation

The Association to Advance Collegiate Schools of Business recognises institutions that meet the global standards of business and management education.

Accreditation

The Business School holds the EFMD Quality Improvement System accreditation - a leading international system of quality assessment and improvement.

Accreditation

AMBA is the global kite mark for high quality management education for MBA and postgraduate qualifications.

Accreditation

Manchester Metropolitan University offers Chartered Marketing Institute (CIM) Accredited Degrees.

Endorsement

The Business School Impact System (BSIS) scheme is designed to determine the extent and nature of a business school’s impact on its local environment.

Rated an "outstanding" university

Manchester Met received overall Gold in the Teaching Excellence Framework 2023-2027.

Courses (7)

BA (Hons)

Marketing