International Hospitality Business Management
There are endless opportunities in the international hospitality industry spanning everything from catering and tourism to events, hotel management and so much more. Much of the knowledge,…
Dr Dario tom Dieck PhD, MSc, PGCLTHE, FHEA, BiB
Deputy Head of Department and International Lead
Responsible for strategic and operational matters of the Operations, Technology, Events and Hospitality Management Department (OTEHM)a
My profile
Biography
Dr. tom Dieck is the Deputy Head of Department and the Department International Lead responsible for overseeing the strategic direction of the department’s international ambitions and responsible for leading and managing operational matters. A key element of his work is to support colleagues to establish international relationships that support Manchester Met’s mission to create world-class graduates by enhancing our teaching practice and research. He joined Manchster met full time in 2014.
Having worked alongside the faculty accreditation department, he supported to oversee the departmental compliance of the faculty triple accreditation requirements of AMBA, AACSB and EQUIS.
With a background in hospitality and an education from a leading Swiss hospitality management school, he is extremely passionate about working with people, supporting students and colleagues to develop new skills and sharing their experiences with each other. Having acted as the academic link tutor for IMI Switzerland, a Manchester Met 26 year trans-national education partner, he managed to combine his passion for hospitality with strengthening the international agenda of Manchester Met driving significant cross-institutional collaboration from student engagement to staff exchanges.
Dr. tom Dieck is an associate member of the Business Transformation Research Centre and among the founders of the Creative Augmented and Virtual Reality Hub, having worked on many national projects; researching the adoption of smart glasses augmented and virtual reality.
Other academic service (administration and management)
- Department International lead
- Trans-national education academic link tutor
- Officer and University representative at the AACSB UK & Ireland Network
Teaching
I have taught on a wide range of subjects over the years from 2010 spanning from industry specific operational modules in customer service operations and finance for hospitality managers to more generalist modules around entrepreneurship, leadership, micro and macro economics and technology focused modules like industry 4.0 and web site development.
My personal interest in technology, its application in the business environment and its impact and role in social interactions has led me to integrate topics like Augmented and Virtual reality and Artificial intelligence in my teaching and I am passionate about creating student co-created learning experiences integrating students’ own experiences in the classroom to jointly explore topics in my modules.
I am a great believer in industry participation in the classroom in setting expectations and supporting both formative and summative assessment to ensure that we produce graduates that are industry ready.
My supervision interests are topics that look at anything technology related, leadership, culture, performance management or business strategy.
Business Technology
As technology has increasingly become part of every business, data has become the new oil and businesses are striving to make the most of it in order to gain a competitive and lasting advantage.
But …
Research outputs
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Chapters in books
Leue, M.C., Jung, T.H., tom Dieck, D. (2015) 'Google Glass Augmented Reality: Generic Learning Outcomes for Art Galleries.' In Tussyadiah, I., Inversini, A. (ed.) Information and Communication Technologies in Tourism 2015. Springer International Publishing, pp. 463-476.
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Internet publications
Warren, E., Holmes, H., Garcia, R., Morrell, S., Tom Dieck, D. (2024) Creating mobility with impact. https://blog.efmdglobal.org/2024/01/09/creating-mobility-visits-with-impact/.
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Journal articles
tom Dieck, M., Tom Dieck, D., Jung, T. (2021) 'Exploring usability and gratifications for virtual reality applications at festivals.' Event Management, 25(6) pp. 585-599.
Tom Dieck, D., tom Dieck, M.C., Moorhouse, N., Jung, T. (2018) 'Tourists’ Virtual Reality Adoption: An Exploratory Study from Lake District National Park.' Leisure Studies, 37(4) pp. 371-383.
Tom Dieck, M., Jung, T.H., Tom Dieck, D. (2016) 'Enhancing Art Gallery Visitors’ Learning Experience using Wearable Augmented Reality: Generic Learning Outcomes Perspective.' Current Issues in Tourism, 21(17) pp. 2014-2034.
tom Dieck, M.C., tom Dieck, D., Jung, T. (2014) 'A Theoretical Model of Augmented Reality Acceptance.' E-review of Tourism Research, 5
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Conference papers
tom Dieck, M.C., Tom Dieck, D., Jung, T. (2019) 'The Use of VR for the Enhancement of the Science Festival Experience.' In 2019 APacCHIRE and EuroCHRIE Joint Conference. Hong Kong, 22/5/2019 - 25/5/2019.
Tom Dieck, D., tom Dieck, M., Han, D. (2019) 'The Issue of Augmented and Virtual Reality Privacy.' In International Augmented and Virtual Reality Conference.
Tom Dieck, D., tom Dieck, M., Jung, T. (2019) 'The Use of VR for the Enhancement of the Science Festival Experience.' In APacCHRIE. Hongkong,
Weijschede, J., Han, D.I.D., Maree, G., Tom Dieck, D. (2018) 'Re-inventing Hospitality Education: An evaluation of student perspectives in an attempt to teach 21st century skills.' In EuroCHRIE. Dublin,
Connelly, D., Han, D., Tom Dieck, D. (2018) 'SHAPING THE IDEAL EMPLOYEE FOR THE HOSPITALITY INDUSTRY IN THE 21ST CENTURY: AN EXPLORATORY AND PRELIMINARY STUDY.' In CHME. Bournemouth, 22/4/2018 - 22/4/2018.
Alzyoud, S., Partington, S., Mitchell, C., tom-Dieck, D. (2017) 'Employee Innovation in the Hospitality Industry: the Mediating Role of Psychological Safety.' 16/5/2017 - 19/5/2017.
Jung, T., tom Dieck, M.C., Moorhouse, N., tom Dieck, D. (2017) 'Tourists' Experience of Virtual Reality Applications.' In International Conference on Consumer Electronics. 8/1/2017 - 8/1/2017. pp. 208-210.