Business Technology
As technology has increasingly become part of every business, data has become the new oil and businesses are striving to make the most of it in order to gain a competitive and lasting advantage.
But …
Senior Lecturer in Information Technology Development and Emerging Technologies Researcher
I am a Senior Lecturer in Information Technology Development and Business Technology, leading a range of units, including; Introduction to Industry 4.0, Technology Enhanced Customer Experience, and Emerging Technologies in Organisations. Within these, I love discussing the latest technological developments and allow students to try technologies for themselves.
I am also a research associate, technology consultant and project manager at the Creative AR VR Hub and an associate member of the Business Transformation research centre. Within these, I have led and been involved in a number of projects for example; Manchester Art Gallery, Google Glass, Geevor AR and VR, and Manchester Jewish Museum AR (Heritage Lottery Funded). I have published and presented my research nationally and internationally, as well as contributing to and supervising Knowledge Transfer Partnerships and bid applications.
I completed both my undergraduate and PhD in Augmented Reality Business Models at Manchester Metropolitan University.
In the last academic year, I submitted bids over £3,500,000. I am currently involved in a number of projects focused on digital and industry 4.0 technologies, specifically, working with a SME in the transport sector to improve their digital and operational effectiveness. Some of my past projects include;
I have designed, lead and teach on a number of units on BSc (Hons) Business Technology; including Industry 4.0, Technology Enhanced Customer Experiences, Immersive Technologies, Emerging Technolgies in Organisations.
Business Technology won ‘Course of the Year’ 2022 at The Union Teaching Awards
As technology has increasingly become part of every business, data has become the new oil and businesses are striving to make the most of it in order to gain a competitive and lasting advantage.
But …
Journals:
Book Chapters:
Conference Papers:
White Papers:
Edifor, E., Cranmer, E. (2020) 'Dependability Analysis of High-Consequence Augmented Reality Systems.' Augmented Reality and Virtual Reality. Springer International Publishing,
Cranmer, E., Jung, T., tom Dieck, M., Miller, A. (2016) 'Understanding the Acceptance of Augmented Reality at an Organisational Level: The Case of Geevor Tin Mine Museum.' Information and Communication Technologies in Tourism.
tom Dieck, M., Cranmer, E., Prim, A., Bamford, D. (2024) 'Can Augmented Reality (AR) applications enhance students’ experiences? Gratifications, engagement and learning styles.' Information Technology and People,
Cranmer, E.E., tom Dieck, M.C., Jung, T. (2023) 'The role of augmented reality for sustainable development: Evidence from cultural heritage tourism.' Tourism Management Perspectives, 49pp. 101196-101196.
Kayas, O.G., Matikonis, K., Cranmer, E.E., Campos, J.P. (2023) 'Socially negotiating privacy boundaries and academic identities.' Studies in Higher Education,
tom Dieck, M., Cranmer, E., Prim, A., Bamford, D. (2023) 'The effects of augmented reality shopping experiences: immersion, presence and satisfaction.' Journal of Research in Interactive Marketing,
Cranmer, E., Urquhart, C., tom Dieck, M.C., Jung, T. (2021) 'Developing Augmented Reality Business Models for SMEs in Tourism.' Information and Management, 58(8) pp. 103551-103551.
Cranmer, E., Papalexi, M., tom Dieck, M., Bamford, D. (2021) 'Internet of Things: Aspiration, Implementation and Contribution.' Journal of Business Research, 139pp. 69-80.
Cranmer, E., Han, D.I., van Gisbergen, M., Jung, T. (2021) 'esports Matrix: Structuring the esports Research Agenda.' Computers in Human Behavior, 117pp. 106671-106671.
Cranmer, E.E., tom Dieck, M.C., Fountoulaki, P. (2020) 'Exploring the value of augmented reality for tourism.' Tourism Management Perspectives, 35pp. 100672-100672.
Cranmer, E.E. (2019) 'Designing enhanced augmented reality tourism experiences: A multi-stakeholder approach.' International Journal of Technology Marketing, 13(3-4) pp. 307-324.
Cranmer, E., Jung, T., tom Dieck, M.C. (2017) 'The Value of Augmented Reality from a Business Model Perspective.' e-Review of Tourism Research, 8
Cranmer, E., tom Dieck, M.C., Jung, T. (2019) 'The Role of Augmented Reality for Sustainable Development: Evidence from Tourism.' In 2019 APacCHIRE and EuroCHRIE Joint Conference,. Hong Kong, 22/5/2019 - 25/5/2019.
tom Dieck, M., Cranmer, E., Fountoulaki, P. (2019) 'An Exploratory Study on the Value of Augmented Reality for Tourism Suppliers.' In International Augmented and Virtual Reality Conference. Munich,
Cranmer, E., Fountoulaki, P. (2018) 'An Exploratory of the Value of Augmented Reality for Tourism Suppliers.' In EuroChrie. 1/1/2018 - 1/1/2018.
Cranmer, E., Jung, T.H. (2014) 'Augmented Reality (AR): Business models in Urban Cultural Heritage Tourist destinations..' In Asia Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE). Kuala Lumpur , 21st-24th May, 2014., 21/5/2014 - 24/5/2014.